Fashion-philes will flock to the Village Oct. 1-4 for the main events of the sold-out Fashion Week San Diego. But all the glitz and glamour will bring weekend street closures and crowds. For the signature two-night runway show, Friday Oct. 2 and Saturday Oct. 3, Wall Street between Herschel and Girard Avenues will be closed completely as it serves as the outdoor runway.
All day Friday and all day Saturday, the street will be fenced off, but surrounding businesses will remain open. La Jolla’s Traffic & Transportation advisory board approved the closure in March. “Wall Street will become a giant runway, more than 100 feet long, to showcase the newest and greatest collections for spring/summer 2016 from 24 designers,” said Fashion Week San Diego director Allison Andrews. She added that the event could not be held at an indoor venue because “It’s La Jolla, to not have it outdoors would be crazy. It’s too gorgeous not to have it outside!”
The event was previously held in downtown San Diego and port pavilion on Broadway Pier. Andrews told La Jolla Light they were looking for a street to hold the event to avoid the unpredictability of a traditional venue — such as changes in rent, scheduling conflicts or closures. plus, she said she wanted the event to be in La Jolla because, “It’s a wonderful area, it has great boutiques, great hotels, great shopping — its like the Riveira of our coastline and it embodies everything we stand for as a brand and our clientele likes that, too.”
Taking advantage of the prevalence of visitor-friendly merchants, Andrews partnered with La Jolla businesses to encourage Fashion Week promotions. Certain Wall Street and nearby restaurants will offer specials for attendees, including Catania, Whisknladle, Puesto, Karl Strauss, Beaming and more. Those coming from out of town were encouraged to stay at local hotels.
In past years, more than 2,000 people attended the nightly runway shows. Andrews said approximately 30 percent of the audience are industry representatives from magazines such as Vogue and InStyle and department stores such as Bloomingdales and Nordstrom.
The evening of thursday, Oct. 1, a kickoff event will take place at the La Valencia Hotel, to preview the hair and makeup styles that will be seen the following nights.
Starting at 6 p.m. Friday, Oct. 2, the models will take to the Wall Street runway, wearing collections from 12 of the participating 24 designers. Fashions for Friday include gowns, jewels, avant-garde, ready-to-wear, and couture. that night, County Supervisor Ron Roberts will present Fashion Week San Diego with an official proclamation.
Saturday night, also starting at 6 p.m., the remaining 12 designers will show their collections, mostly women’s wear, menswear and swimwear. Joining the models will be adoptable dogs from the rancho Coastal Humane Society in the Haute Dog Show. For the past two years, the adoption rate was 100 percent for these dogs.
the last event of the weekend — and the only one for which tickets are still available — is the 11 a.m. to 3 p.m. Sunday trunk show at La Valencia Hotel. each designer will sell pieces from the collections they just showed. Andrews said attendees will see collections up close and straight from the runway and meet the designers. Tickets are $25.
During the trunk show, at about 1 p.m., Fashion Week San Diego will present its annual Fashion Awards, such as 2015 top Designer (as voted on by the FWSD audience throughout the week).
In preparation for Fashion Week, events are held all year across San Diego. “All the planning, all the marketing and all the other events all lead up to this,” Andrews said. “It’s an experience you can’t have anywhere else, imagine being the first to see these designers up close and personal at the beginning of their careers! there is something so special about that experience.”
this year, two La Jolla fashion designers will show their finest. La Jolla resident Annaiah Jones said she would present her bright, sparkling, colorful party clothes and UCSD student Charlie Yip will lend his handmade leather pieces to the show. both will be at the runway show for the first time this year.