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Farmers Insurance to host PGA at Torrey Pines for four more years

Farmers Insurance announced Monday it will sponsor the annual PGA golf tournament at San Diego’s Torrey Pines for four more years.

Farmers Insurance agreed to sponsor this year’s tournament, just days before the opening round, but hadn’t previously announced long-terms plans to continue on.

“We’re absolutely delighted that Farmers, based upon its positive experience with the 2010 tournament, has agreed to continue as title sponsor over the next four years,” PGA Tour Commissioner Tim Finchem said.

“Farmers Insurance did such an outstanding job of becoming fully engaged with the tournament on such short notice and in maximizing its role as title sponsor,” he added. “We now look forward to working with Farmers Insurance on a long-term basis along with the host organization, the Century Club of San Diego, to continue the growth and local impact of the Farmers Insurance Open.”

The purse for the 2011 tournament, which will be held Jan. 24-30, will be $5.8 million, Finchem said.

Buick had been the marquee sponsor of the tournament since 1992, but pulled out last year when parent company General Motors filed for bankruptcy.