Experts at Symbolic Motors of La Jolla say luxury cars go leaner, sportier for 2014
By Marti GaciochDesigned to appeal to customers seeking easier-to-drive luxury cars, the Rolls Royce Wraith and the Bentley Flying Spur recently debuted at Symbolic Motors.
Historically, Bentley and Rolls Royce have been heavier, more difficult to operate vehicles — and Rolls Royce automobiles were often quite long (up to 19 feet for a Rolls Phantom), necessitating the need for a chauffeur, according to Spencer Berke of Symbolic Motors.
“The new Rolls Royce Wraith is an elegant, sportier, easier car to drive,” Berke said. “It appeals primarily to male businessmen and entrepreneurs, ages 40-50, who live a luxurious lifestyle and want a comfortable vehicle that they can drive everyday without any inconvenience.”
The Wraith two-door coupe is based on the earlier Rolls Royce four-door Wraith. The coupe sports 630 horsepower and features a twin turbo V-12 motor.
It is available in automatic and seats four people. Its stylish coach doors open from the opposite direction.
Manufactured in Goodwood, England, the Wraith is available in an unlimited range of colors (both two-tone and solid) based on buyer’s preference.
“We have the Wraith on our showroom floor right now, and people can come in to see it and test drive it,” Berke said. “We’re taking orders, but customers ordering a custom car may need to wait four to eight months for delivery.”
Bentley’s 2014 four-door Flying Spur features a family-sized trunk that can easily carry four golf bags, a powerful W-12 twin turbo motor and an all-new body style.
“Bentley remodeled and refined every part of the Flying Spur, making it look sportier and more aggressive to attract younger buyers seeking a sexier look,” Berke said.
While the Flying Spur features traditional exterior colors like black and white, its interior colors are dazzling tones of sizzling reds and bright cinnamons.
Besides Rolls Royce and Bentley, Symbolic Motors is also an authorized dealership for Lamborghini and Bugatti.
“We get a lot of attention from people who want to see the Bugattis, especially the new Veyron,” Berke said.
“It has a top speed of 270-plus mph, 1,200-horse power with a W-16 quad turbo motor, and it goes for $3 million.”
• Symbolic Motors
7440 La Jolla Blvd., La Jolla
The Business Spotlight features commercial enterprises that support theLa Jolla Light