Eureka! burger opens at La Jolla’s Westfield UTC Mall


By Ashley Mackin

Eureka!, we found it. Eureka! burger restaurant, that is. Situated in the Westfield UTC at 4545 La Jolla Village Drive, the burger and brew house is the latest upscale restaurant to open in the newly renovated shopping center.

Eureka! managing director Paul Frederick held an elaborate grand opening Jan. 4 and 5 with free plates of food for all patrons and DJs spinning into the night. The restaurant is located near the Genesee Avenue entrance next to Macy’s.

“Eureka! was created to be what we call ‘Eat-ertainment,’” Frederick said. “We’re about a great experience at a great value and that incorporates more than the culinary aspect. It’s the mixology, the bar, the craft beer, the service, the music (and) the TVs.”

Eureka! has 40 beers on tap, with 25 regional to San Diego. Additionally, the house liquors are top shelf. The house vodka is local distiller Ballast Point’s FUGU, the house rum is Ballast Point’s Three Sheets and the house whiskey is Buffalo Trace.

Despite its upscale nature, Frederick boasts that Eureka! “provides more artisan quality for the price point than any place that you’ll find ... our whole goal is to be the best value at the price that we offer.”

As an example, he cited the Fig Marmalade Burger with goat cheese, bacon, tomato, onion and arugula, and served with hand-cut fries for $11. “You just can’t get that anywhere else.”

“We’re very conscious of price and value. It’s a tough economy (and) we understand that,” Frederick said.

As all seven Eureka! burger locations are near college campuses, the UTC location was a natural. The company hopes to be the place for students to take their families when they come to visit.

Eureka! burger is open 11 a.m. to midnight, Sunday-Wednesday and 11 a.m. to 1 a.m. Thursday-Saturday. For more information, visit