Community View: La Jolla gearing up for Christmas Parade, Holiday Festival

By Ann Kerr Bache

Chair, LJTC Christmas Parade


Felicia Parker

Chair, Holiday Festival

It’s beginning to look a lot like Christmas and the holiday season.

The 53


La Jolla Christmas Parade and Holiday Festival will kickoff from Girard Avenue and Kline Street at 2 p.m. on Dec. 5. And remember, registration closes on Nov. 19 if you want to march in the parade.

Our theme is “Christmas By the Sea” and as is our tradition of honoring locals who have made major contributions to the community, we have selected the lifeguards of San Diego as grand marshals. We are fortunate to have Chief Rick Wurts, chief of the lifeguards representing the lifeguards, who will be joined by Jimmy Canale and the four USLA National Medal of Valor winners.

Spence Wilson, Becky Candra and Marshal Chen will be honored as Education, Civic, and Traditional Marshals. Brig. General Ret’d Earl Van Imwegen (Van) is being honored as Military Marshal for his distinguished military and civic career, and Youth Marshals nominated by local principals for their exceptional service to the community will also be honored.

The parade and festival at the Recreation Center after the parade attract thousands of attendees and participants — most are back every year to continue the tradition over several generations. The parade is unique in that it is organized and conducted by community volunteers and is fully funded through community sponsorships and donations.

We appreciate the generous contributions from organizations, businesses and residents and we ask you to consider a donation. We are extremely grateful to Audrey Geisel and The Seuss Foundation, County of San Diego at the recommendation of Pam Slater Price, La Valencia and the Florence Riford Fund, which have provided almost half the funds needed to support this year’s event.

Also, we still need volunteers to help and can always use donations to support us. We alsp are in need of vintage vehicles and convertibles to carry our Marshals and VIPs. Check out our website at

to contribute, register, volunteer or to get more information.

The parade will be followed by the Holiday Festival at the Rec Center, ending with the lighting of the Christmas Tree sponsored by the La Jolla Sunrise Rotary Club and GDC Construction. We are Looking Forward to seeing you there –