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Community Leader’s View: Promote LJ works for residents

By Rick Wildman, president of Promote La Jolla

The Cows have arrived in La Jolla. With their debut this past weekend, La Jolla joins Chicago and New York.

How special is that?

Tiffany Sherer, the executive director of Promote La Jolla, went to great lengths to help the organizers bring it to La Jolla, and the Madison Gallery on Prospect hosted a reception for this bovine coming-out.

Promote La Jolla was created to improve and support the businesses within our Village. Its directors are local business people who serve without compensation. Our organization is funded by grants and taxes paid by each of our more than 1,000 local business-owner members.

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In January, PLJ sponsored the La Jolla Motor Classic. Our entries eclipsed even those at the venerable Pebble Beach event. If you have attended the Wine Walk or Movies by the Sea at Scripps Park, you have attended an event sponsored by PLJ.

We all know that La Jolla is far more than just the crowning jewel of the California Riviera. Our climate and vistas are enhanced by our neighbors who include Nobel Laureates, artists, artisans and scions of science and technology. Together we comprise a potpourri of the world’s most forward thinkers.

La Jollans are now taking an even greater interest in bringing together diverse business, civic, service and professional organizations. Our shared goal of this united effort is to keep La Jolla pristine, while sharing the gifts of this place that none of us can afford to take for granted.

PLJ invites all members, associate members and the public to join us. If you have a suggestion, please let us know. Our meetings are held at the La Jolla Public Library on the second Wednesday of each month at 3 p.m.

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If you have not done so, please be sure that PLJ has your e-mail address. We want and we need your help and your ideas.

Go to

www.lajollabythesea.com

.