Business Spotlight: The Broken Yolk Café is breaking out of its San Diego shell!
• BUSINESS SPOTLIGHT:
Founded in 1979, The Original Broken Yolk Café in Pacific Beach is celebrating its 36th anniversary this year. Now the hometown favorite has grown to 16 locations throughout San Diego County, Mission Viejo, the City of Orange, Temecula, La Quinta, El Centro, Bakersfield and another just opened in Mesa, Arizona. Others are coming soon to Del Mar and to Florida.
The Broken Yolk Café started franchising in 2007 when owners opened the Eastlake location in Chula Vista. After a 2009 feature on Travel Channel’s “Man v. Food” show introduced the brand to millions of viewers outside Southern California, owner John Gelastopoulos said the phone was ringing off the hook from would-be investors and they sought help with a franchise expansion model.
The Broken Yolk Café is known for quality, homemade breakfasts and generous portions, as well as lunches for a variety of tastes with its extensive menu.
“Our primary focus will always be on serving high-quality food and giving each guest a great experience,” Gelastopoulos said.
Among the best-loved breakfast items are the Golden State Benedict, made to order omelets, Nutella crepes and refreshing mimosas. Lunch entrees like the Southwestern Chicken Wrap are popular along with homemade soups and salads.
Every weekend there are lines out the door full of people seeking a good, homemade breakfast — and many know the Broken Yolk name from either living in San Diego or vacationing here.
“Breakfast has been the fastest growing part of our business and our fresh, from-scratch cooking is a hit and available no matter where you live,” said Valerie McCartney, vice president of franchise development.
The Broken Yolk Café has won numerous awards as San Diego’s Best Breakfast in The San Diego Union-Tribune, San Diego Magazine, City Beat, San Diego Reader, San Diego Family Magazine, and tripadvisor.com for Best California Breakfast Burrito.
— The closest The Broken Yolk Café to La Jolla is its Pacific Beach location, 1851 Garnet Ave., San Diego. Hours: 6 a.m. to 3 p.m. daily. (858) 270-9655. Other locations are listed at thebrokenyolkcafe.com
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