Book of the week: March 29, 2007

Tex[t]-Mex: Seductive Hallucinations of the “Mexican” in America

By William Anthony Nericcio

A rogues’ gallery of Mexican bandits, bombshells, lotharios and thieves saturates American popular culture. Remember Speedy Gonzalez? “Mexican Spitfire” Lupe Velez? The Frito Bandito? Familiar and reassuring - at least to Anglos - these Mexican stereotypes are not a people but a text, a carefully woven, articulated and consumer-ready commodity. In this original, provocative, and highly entertaining book, SDSU Professor William Anthony Nericcio deconstructs “Tex[t]-Mexicans” in films, television, advertising, comic books, toys, literature and even critical theory, revealing them to be less flesh-and-blood than “seductive hallucinations.”

Dennis Wills at D.G. Wills Books made this wee’s selection.