Bike-sharing operator pulls unpopular plan from La Jolla

The operator of a citywide bike-sharing program that initially included 14 bike kiosks in La Jolla e-mailed the heads of local community advisory groups last week stating that the program will not involve La Jolla for the foreseeable future.

The retreat follows heavy criticism of the kiosks during presentations by Florida-based operator DecoBike, which resulted in them nixing three proposed sites in La Jolla Shores this summer.

“Thank you all very much for giving us your time last month to meet and tour proposed DecoBike sites in La Jolla,” wrote David Silverman of DecoBike San Diego. “We have decided to hold off on locating any sites in La Jolla for our initial (Oct. 30, 2014) launch, and have moved proposed La Jolla sites to other areas of the city.

We still think La Jolla is a good market for DecoBike and our service could be a benefit to the community, so we hope to include La Jolla in future service expansions,” Silverman added. “We don’t have a timeline for future expansions yet, but we will be sure to contact you if we consider expanding service to La Jolla in the future.”

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