Andrea Dahlberg puts passion into fundraising for the causes close to her heart

Andrea Dahlberg is the sponsor chair of the fall La Jolla Art & Wine Festival. During the past four years, she played an integral role in growing the charitable event, which has raised more than $200,000 for La Jolla public schools. Dahlberg is also involved in fundraising efforts for The Nicholas Conor Institute (TNCI), a non-profit organization dedicated to advancing cures for childhood cancer.

A graduate of Muirlands Middle School, La Jolla High School, University of Michigan and USC business school, Dahlberg has a background in product and marketing management within hardware and software technology. She has also served on various foundations, as well as school site councils for Torrey Pines Elementary and Muirlands Middle schools and the La Jolla Shores Association.

What brought you to La Jolla?

I had no choice in the matter — I’m a native! My parents, Pat and Dick Dahlberg, moved to La Jolla in the 1960s from Schenectady, New York. My father was recruited away from General Electric to work at General Atomics. My parents built a house in La Jolla and became very active in the community. I can still remember the cows that used to be down by Scripps Elementary/The Children’s School.

What might you add, subtract or improve in the area?

I miss all the open space there used to be in La Jolla. It seems as if buildings are going up everywhere, especially in my neck of the woods near UCSD.

Who or what inspires you?

My kids inspire me. My 8-year old son, Cort, passed away earlier this year and I think daily about how he really lived life. He carved his own path, channeled his strengths, was a cool kid, and brought joy to all. My daughter, Margaux, is incredibly strong, mindful, and is a wonderfully, colorful person.

If you hosted a dinner party for eight, whom (living or deceased) would you invite?

I’d invite Margaux, Cort, Yoda, John Lennon, Dalai Lama, Abraham Lincoln, Leonardo da Vinci, and Elizabeth Cady Stanton. Hopefully, my husband Brian would cook up some of his fabulous salmon.

What are your five favorite movies of all time?

“Pride and Prejudice” (BBC version), “Pride and Prejudice” (Keira Knightley version), “Star Wars: The Empire Strikes Back,” “Clear and Present Danger” and “Harry Potter and the Sorcerer’s Stone.”

What is it that you most dislike?

People who donate money without doing research to truly understand if it will have a material impact on the cause.

What do you do for fun?

I like going to Disneyland, setting off fireworks on the 4th of July in Montana, and visiting the Haunted Trail in Balboa Park.

What is your most-marked characteristic?

I finish what I start.

What is your motto or philosophy of life?

NEGU – Never Ever Give Up!

What would be your dream vacation?

First I’d go to Machu Picchu, then Petra in Jordan, and end up at Kona Village in Hawaii.