Adelaide’s new owners continue holiday open house tradition


Adelaide’s flowers, which was founded in 1936, recently celebrated being in business for 75 years.

On Nov. 15, 2011 — brother and sister, Debbie and Steve Newell will celebrate their one-year anniversary of owning this iconic La Jolla institution. In honor of this rich history, Adelaide’s will continue to host and organize, for various La Jolla merchants along Girard Avenue, a Holiday Open House. The event, which attracts hundreds of individuals annually, will take place from 10 a.m. to 4 p.m. on Nov. 6.

In addition to the amazing holiday décor Adelaide’s has become famous for, the open house will include the choir, La Jolla Country Day Madrigals, who will perform at noon, along with carolers and refreshments.

Adelaide’s has been a pillar in the La Jolla/San Diego community and has a long-standing reputation for superb service and amazing floral design work for many high-end events.

Debbie Newell has put her interior design background to work and has recently rebranded the company with a new logo, current interior colors and product selection. She meets women who recall the wonderful florals and décor Adelaide’s produced for their children’s weddings.

Recognizing the need for honoring this past, Debbie is committed to continuing on with the Adelaide’s “classic design” that has made her business so successful. She recognizes, however, that she needs to stay current in design for today’s bridal couples and customers who often lean toward a contemporary look. For this reason, Debbie is always pushing the envelope with design and encourages her design team to study the artistry of florals coming out of Europe, New York and other cosmopolitan cities.

Adelaide’s is located at 7766 Girard Ave. (858) Call 454-0146 or go to to learn more.