When full-service bakery Sugar and Scribe opens it second location in late October or early November in La Jolla, owner and head chef Maeve Rochford promises it will be more than just a bakery.
With a rotating menu, beer, wine, mimosas, items to go and coffee station, this bakery reflects the style of shopping and eating one would find in Europe.
“In America, you find places are just a bakery, or just a lunch place, or just food to go. The food courts of Europe have everything in one place,” she said, adding that food will be made on site using seasonal ingredients from local farms and will stay true to her Irish heritage.
Customers visiting the 7660 Fay Ave. location (formerly occupied by Zenbu Sushi), will find a bakery station on one side, where patrons can watch bakers decorate cakes and cookies, a cold case for to-go items and coffee bar on the other side, and an ordering station for dine-in options in the middle. Seating is planned for the upstairs area. The bakery will be open 7 a.m. to 7 p.m. daily.
“The menu will change at my whim,” Rochford said. “We won’t have a fixed menu; it will change every month.”
Although some staples, such as sandwiches and pasties (hand-held pies), will remain, the ingredients within them rotate with the season. For example, her Farmer’s Pie — a layered pie wrapped in puff pastry — could change from carnivorous to vegetarian, from beef to lamb, from hearty during the holidays to lighter during the summer. She also plans to include black pudding, pancakes and Guinness-braised beef stew on the menu.
When Rochford and her husband Andrew moved to San Diego in 2009, she found herself missing friends and family and in need of comfort food. “I couldn’t find what I was looking for anywhere,” she said, so she opened a Sugar and Scribe bakery in Pacific Beach where she could make her favorites herself. With much of her clientele reportedly living in La Jolla, she decided to open a second location in the Village. She also said she appreciates that La Jolla is “community-oriented.”
As with the Pacific Beach location, the bakery will make cakes (including wedding cakes), cupcakes, sweet and savory pies, cookies, scones and bars.
The focus will be on quality, not quantity. “I tell my staff I would rather they make 10 cookies that are awesome than 100 that taste (bad),” she laughed. SugarAndScribe.com