10 QUESTIONS: La Jollan Lora Fisher touts service to others as a proud Rotarian


Lora Fisher was born in a small town outside of Wichita, Kansas. She grew up with her parents, older brother and younger sister. Before high school her family moved to Estes Park, a small tourist town in Colorado. After high school, she had a “gap year” before a gap year was cool and lived in Kailua-Kona, Hawaii and worked for Hobie Sports.

Fisher moved to California 30 years ago and studied finance and accounting. She lived in the Central Valley and worked for Wells Fargo as a business banker, emphasis in agricultural lending. In 1998, she moved to Carmel and private banking, working in Pebble Beach until she moved to San Diego in 2007.

She is a Certified Wealth Strategist board member, president of the Rotary Club of La Jolla, facilitator for Rotary Youth Leadership Camp, and program co-chair for Executive Women’s Council at the University Club.

She has two grown daughters, a granddaughter and a grandson on the way. She and her husband, Tom, are empty nesters with two small dogs and four cats.

What brought you to La Jolla?

We moved from beautiful Carmel to beautiful and warmer La Jolla in 2007 to be closer to my husband’s aging parents who live in San Marcos.

If you could snap your fingers and have it done, what might you improve in the area?

Traffic and parking! Snap!

Who or what inspires you?

Rotary! It simply is an amazing international service organization where like-minded people get together to do good in the world. Service is the reason for Rotary’s existence. The list of humanitarian projects being conducted every day in nearly every country of the world is almost endless. Rotarians are responsible for many amazing efforts — from work toward the goal of eradicating polio to clean water projects and education. That said, not every Rotary activity is monumental, many of the service tasks are humble and done right here in our community.

What is it that you most dislike?


If you held a dinner party for eight, whom would you invite?

It would certainly be a diverse group: Jesus, President Obama, Malcolm Gladwell, Oprah, Cheryl Sandberg, Angelina Jolie, Pope Francis and Chris Kyle. Imagine the conversation!

What is your philosophy of life?

Be thankful every day. Every morning I pause and am thankful for things like the ability to turn a faucet and have running water. Crazy how we think we have stress, when in reality, we are so fortunate to live in such an amazing country with so many resources that we take for granted.

What clothing item in your closet will you never part with?

My husband would tell you that I don’t part with anything in my closet! I would say my favorite item is an old cashmere sweater that my family refers to as my “old man sweater.” It’s my comfort clothing when on the rare days it’s cold and dreary.

What do you do for fun?

Oil painting, audio books, spinning class at La Jolla Sports, paddle boarding, travel, dinner and laughter with friends.

What is your favorite comfort food?

Simply, chips and guacamole from Chipotle.

What would be your dream vacation?

I wouldn’t call it my dream vacation, but it will certainly be a trip of a lifetime! Rotary Club of La Jolla has a new international project this year and 15 of us will be traveling to Jeremie, Haiti in February. We will visit one of the poorest and most vulnerable sections of Haiti. Our club is working with HopeStart International, which has many people from San Diego on the ground working in Haiti to provide wells, food, education and hope. Rotary Club of La Jolla is underwriting a chicken coop that will accommodate 600 egg-laying hens that will provide much-needed protein, as well as a business opportunity.