New Business Roundup: Three new businesses to open Bird Rock doors

Along La Jolla Boulevard, three new businesses have opened — or are about to open — their doors.

Zeglio Men’s Clothing: With locations in downtown San Diego, Chicago, Toronto, Seoul and Nigeria, Zeglio (pronounced zeh-lyo) comes to 5719 La Jolla Blvd. Specializing in custom men’s suits, shirts and tuxedos, the hours of operation are 11 a.m. to 5 p.m. Sunday-Thursday, 11 a.m. to 7 p.m. Friday and Saturday, and by appointment. Custom suits range from $490 to $1,590 and shirts start at $110.

Its website proclaims: “A well-formed shirt not only exudes confidence, but it is also more comfortable to wear throughout the day. A shirt from Zeglio will not have tents of extra fabric hanging off you, nor will it be binding. Instead, your shirts will give the appropriate amount of ease, and will have the best collar to frame your face and fit your neck. Also, you can select from nine styles of cuffs and eight variations of collars. It is also possible to have a monogram hand-embroidered as another way to make our garments more individual.”

As for its suits: “Each one is designed by you in connection with our expert consultants. You have the option of surgeon’s cuffs, unique linings, and numerous design options for lapels, pockets, trousers and vests.”

— (858) 886-7311.

Tidal Interiors and South Harlow Design: Planning to share a studio at 5514 La Jolla Blvd., Tidal Interiors by Rhianna Jones and South Harlow Design by Erika Gervin, are currently taking appointments only. The designers plan to open the studio space in the coming weeks as a central hub with hours to be determined.

At Tidal, a full-service interior design firm, the specialty is “accessible, soft, coastal aesthetic” for high-end residential properties. “I’m very ocean-centric, so my projects all tend to be coastal homes. Being in Bird Rock was a good fit. When the space up and we jumped on it,” Jones said.

At South Harlow, with a portfolio that already includes work in the Soledad and Bird Rock areas, Gervin works on residential and commercial projects.

Operating from her La Jolla home, Gervin said her aesthetic is “always evolving, but I’m heavy into modern coastal. I’m from Atlanta, so there are some aesthetics that are in my roots, and those include comfort and elegance. I like to describe my aesthetic as having a modern coastal vibe.”

She said her process starts with a client concept session to determine interests and needs, whether it’s a whole-home remodel or just one room. “I source the furniture, tiles, light fixtures, whatever is required, and work with the contractor to oversee and manage the installation.”

When the studio opens, it will be a “design collective,” said Jones, with a small retail space featuring a few items both designers love.

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Wayfarer Bread and Pastry: Taking over for the Cali Street Taco Shop, at 5521 La Jolla Blvd., this café is slated to open May 1. Owner Crystal White introduced herself at the March Bird Rock Community Council meeting, and said the eatery would serve breakfast and lunch in a café setting, along with fresh-baked offerings. Leading up to the opening, White participates in pop-up shops in Ocean Beach and Encinitas.

“Bird Rock is an adorable, beautiful and welcoming community,” she said. “It’s been my dream for years to have my own bakery and I can’t wait to open.”

Regular offerings will rotate, but recent items include loaves of bread such as Rustic Sourdough, Whole Wheat Sesame, Rye with Seeds, Roasted Garlic and Fontina; croissants flavored with chocolate, ham and cheese, and strawberry pistachio; cinnamon buns; scones; and meringues. Coffee is provided by Ironsmith Coffee Roasters.

Having worked in kitchens for 15 years, White funded the move to La Jolla through a campaign. According to her website, in 2010 she co-founded and managed Proof Bakery in Los Angeles and most recently worked her way up through the bread department at the Tartine Bakery in San Francisco.

“Since I was 11 years old, I’ve known, unequivocally, that I wanted to own a bakery by the beach. Every step I’ve taken, whether through jobs or education in the past 20 years, has been toward achieving this ultimate goal,” she writes on her kickstarter page. “Wayfarer Bread, at its heart, is all about community. We aim to be a gathering place for the community. We use produce, grain and coffee provided by our community.”

— In addition to updates on Instagram @wayfarer_bread, information is at or its kickstarter: