10 QUESTIONS for Lisa Fine


Lisa Fine was born and raised in Boston. She earned a B.A. from Cornell University in Foreign Languages and Linguistics, and then an M.B.A. in Marketing and International Business from New York University’s Stern School of Business Administration

In 1981, she moved to the Bay Area to work in marketing for small and medium-sized companies, as well as Fortune 500 corporations. After 10 years as a volunteer board member for the Humane Society in Berkeley, she became its executive director. “I am passionate about the nonprofit sector,” she said.

In 2007, she moved to San Diego and became executive director for a start-up diabetes research nonprofit to honor her mother who had diabetes; she joined the Parkinson’s Association to honor her father who had Parkinson’s disease. She is a volunteer mentor at the UCSD Preuss School and alumna ambassador for Cornell University. Lisa is married and has a son.

What brought you to La Jolla?

My husband was working at Cal Berkeley and was offered a great opportunity at UC San Diego. Moving to La Jolla was not a major sacrifice on my part.

If you could snap your fingers and have it done, what might you add, subtract or improve in the area?

POTHOLES. I grew up in Boston where, every winter, the sand wreaked havoc on the roads, and there were never potholes like these.

Who or what inspires you?

Nature, particularly the moon in its various presentations, the mountains, and the ocean.

What are your five favorite movies of all time?

“Annie Hall,” “The Green Mile,” “Inglorious Basterds,” “Bridesmaids” and “Oliver Twist” (the 1948 version with Alec Guinness). When it comes to reading, I just finished Sara Baum’s novel, “Spill, Simmer, Falter, Wither.”

What is it that you most dislike?

People who don’t keep their promises.

What do you do for fun?

I take my dog to the dog park or the beach and hang out with dog-loving friends.

What is your philosophy of life?

If you lend someone $20 and you never see him/her again, it was probably worth it.

What clothing item in your closet will you never part with?

My T-shirt showing stains representing various types of coffee from around the world!

What are your favorite comfort foods?

Ice cream, macaroni and cheese, matzoh brei, chocolate pudding, a fresh crusty baguette from the Bay Area, Thanksgiving stuffing, chocolate cake (stop me, please!)

What would be your dream vacation?

I want to climb Machu Picchu someday, but I’ll happily spend a week at Rancho La Puerta at the drop of a hat.