Oh, the places it’s gone: Dr. Seuss book turns 30 amid coronavirus pandemic

Theodor "Dr. Seuss" Geisel in 1987, the year before he started work on "Oh, the Places You'll Go!"
( File)

The perennial graduation gift written by the famed La Jolla author has added resonance this year due to shuttered celebrations and diminished job prospects.


When he started working on what would become “Oh, the Places You’ll Go!” Theodor Geisel — better known as Dr. Seuss — probably understood that it was his last book.

It’s unlikely that the La Jolla author knew it would become his most successful one, too.

Thirty years after its initial publication, the book is a perennial bestseller and a nostalgia-fueled go-to gift at graduation time. More than 800,000 copies sell every year. Parents who received it when they finished high school are sending their own kids off to college with it now.

This year, the internet is already dotted with videos of celebrities and others reading the book out loud for housebound high school seniors whose pomp and circumstance have been interrupted by the COVID-19 pandemic. High school grads may start college in the fall still at home, with online instruction. Those leaving college face diminished job prospects.

So there’s a different resonance to the book for the Coronavirus Class of 2020. It’s not just a feel-good story that steers the reader toward a rewarding and useful life. It also points out that the journey is often marked by “Bang-ups and Hang-ups,” by lurches, stumbles and slumps. By being alone.

“Think about the two-page spread in the book of the Waiting Place,” said Philip Nel, an English professor and Seuss scholar at Kansas State University. “We’re all in the Waiting Place right now — waiting for the virus to pass, waiting for a vaccine to be developed, waiting to go back to our lives. Waiting.”

The unnamed boy in the story is told by the narrator that “somehow you’ll escape all that waiting and staying,” and that’s a worthwhile message in these troubled times, according to Susan Brandt, president of San Diego-based Dr. Seuss Enterprises, which licenses the use of the late author’s stories and characters.

“This pandemic is getting hard on people,” she said. “I think the book’s recognition that life doesn’t always go the way we want it to, that we have to face it ourselves and if we do there are people who will help us — that just feels really relevant today.”

Geisel was 84 when he started working on the story in 1988. He was in pain from cancer-related surgeries to his neck and jaw. And he had decided he was through with doctors.

But he wasn’t downbeat about what would be his 48th book. He’d recently marked the 50th anniversary of his first one, “And to Think That I Saw It on Mulberry Street” and the 30th anniversary of perhaps his most famous and influential one, “The Cat in the Hat.”

He zeroed in on a project that would speak to what he later called “limitless horizons and hope.” Working in his studio atop Mount Soledad, with a sweeping view of the coastline below, he spent months writing and drawing the story.

It opens with this:


Today is your day.

You’re off to Great Places!

You’re off and away!

A boy dressed in yellow and wearing a stocking cap wanders through a Seussian world of wildly tilting buildings and mildly bemused animals, some of which echo the architecture and creatures of his earlier works.

The narrator tells him, “You can steer yourself any direction you choose,” but also warns to expect being sent “up many a frightening creek.”

And will you succeed?

Yes! You will, indeed!

(98 and 3/4 percent guaranteed.)

A page from "Oh, the Places You'll Go!"
(Dr. Seuss Enterprises / Random House)

Whenever he finished a book, Geisel liked to present it in person to his publisher in New York, Random House. He would read the story out loud to a handful of people in a conference room. Using a color chart made for him, he would work with the art staff to pick just the right hues for the drawings.

This time he was too sick. He asked his art director, Cathy Goldsmith, to fly from New York and go to his house for the color consultations. She spent several days there.

“The book was extraordinary but also a little bit sad,” she said. “I think he knew he was writing a farewell book. He was summing up.”

They packed the manuscript and drawings in a large box, and Geisel asked Goldsmith to take them to Random House. Boarding the plane, she was stopped by a flight attendant, who offered to stow the box in a closet.

“There was no way I was letting go of it,” Goldsmith said. “Can you imagine if it got lost? I would have bought the seat next to me for it if I’d had to.”

When the book came out in 1990, the critical reaction was mixed. One reviewer dismissed it as a “yuppie dream” that would appeal only to 30-somethings with highly paid jobs who feel “insecure because of the way things are going in the world.”

Another critic applauded “the depth and levity that seem likely to make it one of everyone’s favorites. It also has the greatest thematic breadth of any book in the entire extraordinary Seuss canon.”

Readers delivered their own verdict. “Oh, the Places You’ll Go!” quickly rose to the top of the New York Times Best Sellers list — not the children’s book list, but the one for adult fiction.

When Geisel died on Sept. 24, 1991, at age 87, the book was still on the list. And it’s been returning there regularly during graduation season. It’s sold more than 15 million copies in all, Brandt said, and is now “the No. 1 selling Dr. Seuss book.”

There are 19 editions and spin-offs, marketed to people who have had babies, people who are getting married, people who are being promoted at work — almost anyone experiencing a life-changing moment.

One of the editions is a slipcase version designed for parents who get their child’s teachers to write in it, from kindergarten through high school, and then present it as a keepsake.

Nel said it’s not hard to see why the book is popular, especially at graduation: “It’s the wisdom of Seuss combined with the nostalgia of childhood.” He still has the copy his mom gave him in 1990, when he turned 21. “For Phil, I know you’re going places,” she wrote in a note she stuck inside.

Geisel was a writer who trafficked in pithy observations — “A person’s a person, no matter how small,” for example, from “Horton Hears a Who!” To Nel, “Oh, the Places You’ll Go!” is the culmination of that.

“He takes that tendency of his, to distill a lesson into a few words, and makes it the center of the book,” he said.

Brandt said she believes that Geisel, dying from cancer, knew this was going to be his final book. Which may be why — unlike many of his other titles — there is no dedication at the beginning of it.

“I think he meant it for all of us,” she said. “It’s his farewell, his salute, his last bit of wisdom — and not just for children. For everyone.” ◆