La Jolla Cove Suites completes remodel


You wouldn’t know it from looking at the outside, but the La Jolla Cove Hotel & Suites has undergone a major interior renovation, which was completed this July, at 1155 Coast Blvd. The rooms were redesigned to make each one more spacious and add beds. They were also repainted and new carpeting was installed.

La Jolla Cove Hotel & Suites was acquired in December 2014 by Apartment Investment and Management Company (AIMCO) and is now operated under Pacifica Hotel Management.

To show off the changes, Pacifica Hotels marketing manager Ashley Tiner and La Jolla Cove Hotel & Suites assistant general manager David Vecchione took La Jolla Light for a tour of the new suites.

“We have a great location that mixes casual beach vibes with retro feeling, because the hotel has been around for so long and has history,” Tiner said. Of the renovation, she added that with some rooms built as early as 1908, it was time for a refresh. The renovation was underway from November 2016 to June 2017.

“Some deluxe suites (larger rooms) used to have more furniture in the center, whereas now they’ve been opened up to create more space. Before, the bedroom was just in the back and the ocean-view room was a studio. But to take advantage of the ocean views, we put a bedroom in front and bedroom in the back,” Vecchione said. “If you’re on a budget, technically, you would have three beds in here, two main and a couch that pulls out.”

The average room size is around 500 square feet, and the price ranges from $129 for an economy room (no view) to $800 for a 2,000-square-foot vacation rental during busy times of the year. The vacation rentals, in which someone could live for up to 28 days, feature a kitchen. “The rentals are available on VRBO, so we’re attracting that (short-term vacation rental) market as well. There is a type of guest who wants that experience, and then there’s the type of guest who wants this,” he said.

“We have a lot of families who come here and many of our longtime guests have been vacationing here for 40 years. One family has been coming here since we opened and knows our staff by name. Families come because of the space.”

The average occupancy rate is 80 percent (of 117 rooms) every night.

The iconic roof has undergone a minor renovation, with new patio furniture and fire pits. The roof space is used almost every weekend, Vecchione said, with four to six weddings a month. When not in use, guests like to come to the roof, sit around the fire and watch the sunset.

The response to the renovations has been positive and Vecchione said the hotel is experiencing a record year. “Even this month is busy, when this is normally when it slows down,” he pointed out. “People like what we’ve done, but if you go look at our reviews, people actually favor our service over the rooms! If a guest comes to the desk and is celebrating something, we go the extra mile — we’ve done the bottle of wine and flower petals — and our associates get called by name. It seems people remember our associates more than their rooms.”