Twelve Girard Avenue businesses will open their doors to start the holiday shopping season from 10 a.m. to 4 p.m. Sunday, Nov. 20. During the Open House event, participating merchants will deck their halls and provide food and refreshments, music, book signings, gift ideas and more. As an added bonus for shopping locally, 10 percent of sales will be donated to area charities.
The participating merchants include: Adelaide’s, Bendls, Cos Bar, Bower’s Jewelers, Geppetto’s Toys, Girard Gourmet, Meanley & Sons Ace Hardware, Muttropolis, Rangoni Firenze, Warwick’s and more (look for green and gold balloons).
Adelaide’s owner Jerry Parent explained that the event has been taking place for decades. “We and other merchants that are not traditionally holiday stores, decorate and transform our stores, and each does a little something different to celebrate. We completely redecorate, so Adelaide’s looks different than it would any other day of the year, and other stores offer treats and festivities,” he said.
Throughout the day, strolling carolers will roam the streets, and elves from the California Ballet will be posted in front of businesses. Meet-and-greet opportunities with the Man in Red himself (Santa Claus) will take place in front of Geppetto’s from 10:30 a.m. to noon, followed by a storytime with Santa 12:15-1:15 p.m. at Warwick’s, and then another meet-and-greet 1:30-3 p.m. at Adelaide’s. In between, from 11 to 11:30 a.m., the La Jolla Country Day School Madrigals will sing in front of Adelaide’s. Representatives from the Marine Corps will also have stations to collect gifts for the Toys for Tots program.
“This is something that people have been coming to for a long time — from La Jolla and across the County — and it’s always so exciting to see hundreds of people roaming the streets,” Parent said. “It’s a fun family event, and we see people, the very old and the very young, come to see everything. It’s great.”