On the Menu

Put sushi on the menu and Nak Joon Kim behind the bar and you have Haru Sushi, La Jolla’s “neighborhood” sushi bar since fall 2018. “I don’t want a big restaurant,” he said. “I prefer a smaller, quiet one (it seats 60) where we’re part of the neighborhood and our customers are our friends.” Kim believes that good food makes you comfortable and 90 percent of Haru’s patrons are locals: “They come in and enjoy the environment, the experience and the food.” They must. Kim claims that 50 percent of first-time customers come back. One customer told Kim he enjoyed Haru because he “didn’t like to feel like a mackerel in a can.”