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Put sushi on the menu and Nak Joon Kim behind the bar and you have Haru Sushi, La Jolla’s “neighborhood” sushi bar since fall 2018. “I don’t want a big restaurant,” he said. “I prefer a smaller, quiet one (it seats 60) where we’re part of the neighborhood and our customers are our friends.” Kim believes that good food makes you comfortable and 90 percent of Haru’s patrons are locals: “They come in and enjoy the environment, the experience and the food.” They must. Kim claims that 50 percent of first-time customers come back. One customer told Kim he enjoyed Haru because he “didn’t like to feel like a mackerel in a can.”

As happy hour gatherings, celebrations with friends, and work festivities become centered on the holidays, various lounges and restaurants are offering seasonal beverages designed to elevate holiday routines. La Jolla menus reveal some clever and creative potions for anyone seeking to add more sparkle to their sips.

You may think Bub’s at the Beach is just another fun restaurant/bar that serves the best jumbo wings in the neighborhood. But you’d be wrong. It’s actually Steelers Nation (as in the Pittsburgh Steelers), according to general manager Andrew Bennington. On Sundays, the restaurant is packed with Steeler fans, some who’ve been coming to Bub’s for up to 20 years, “cheering and doing their thing.”

BUSINESS SPOTLIGHT: There’s a new kid in town when it comes to fast and casual culinary choices offered along Pearl Street.

IN GOOD TASTE: Pernicano’s Family Restaurant has been in Pacific Beach at 711 Turquoise St. — well, before Pacific Beach was even Pacific Beach as we know it.

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