La Jolla Village Merchants board swears in new members
Bill Philips of Harcourt Prestige Properties and Lik La Jolla co-director Nate Dixon were sworn in as members of the La Jolla Village Merchants Association during its first meeting of 2018 by executive director Sheila Fortune. Held Jan. 10 at the La Jolla Library, the meeting was a two-hour brainstorming session during which the 11 members present spitballed ideas for capitalizing better on La Jolla’s potential as a tourist destination.
“The goal is to engage the merchants to create more of a community,” said LJVMA board president James Niebling.
A multi-pronged plan — which takes effect July 1, the beginning of...