Syracuse University

Bishop’s grad launches skateboard company: Sweetride debuts at La Jolla Open Aire Market in December

Bishop’s grad launches skateboard company: Sweetride debuts at La Jolla Open Aire Market in December

Appealing to the more casual skateboard rider — think boarding to the beach or to run an errand — the La Jolla-based Sweetride skate company launched online at www.sweetride-us.com on Nov. 26 and then with a stand at the La Jolla Open Aire Market the next day. The company will continue to have a pop-up shop at the Market each Sunday in December. The Market is opens 9 a.m. to 2 p.m. on the La Jolla Elementary School campus at Girard Avenue and Genter Street. 

“There aren’t a lot of skate brands that appeal to the casual rider. We’re trying to bring a fun, easygoing spin to this industry that we haven’t seen a lot of,” said founder and La Jolla native Jameson Kearney. “The...

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