San Diego State University

La Jolla Village Merchants learn of free SDSU business consulting

La Jolla Village Merchants learn of free SDSU business consulting

The La Jolla Village Merchants Association (LJVMA) board was briefed on a free consulting program for small businesses during its April 12 meeting at La Jolla Library. Known as Aztec Consulting, the program pairs San Diego State University (SDSU) undergraduate students with small businesses in need of advice.

“We provide around 100 hours of undergraduate and graduate-assisted team time,” said student Talena Handley (Class of 2018). “In that time, we create market research, strategies and recommendations, along with an action plan. The student gets educational experience and the business gets a fresh look and consulting advice for free.”

She reported that San Diego has...

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