Electric and Hybrid Vehicles

Pedego electric bike wheels in motion in Bird Rock

Pedego electric bike wheels in motion in Bird Rock

To serious cyclists, employing a motor is like doping. In fact, the Tour de France labels it “mechanical doping” and scans all entered bikes with infra-red heat detectors for secret motors. But is using an electric bike cheating your own workout if you can touch a control and lighten your load as much as you want at any time?

La Jolla’s first Pedego electric bicycle dealership has opened in Bird Rock. Constructed over nine months in a new building atop a former gas station at 5702 La Jolla Blvd., it’s the Costa Mesa-founded company’s 111th store worldwide and fourth in San Diego. (A fifth is opening soon by San Diego Harbor.)

Pedego La Jolla co-owner Tracy Sheffer said she was...

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