Coldwell Banker Previews International continues to build on a revolutionary idea introduced in 1933 by company creator Henderson Talbot that redefined luxury real estate marketing, says Jeff Nunn, manager of the company’s La Jolla office.
He quoted from a company publication describing Talbot’s plan: “He captured the essence of some of the most prized real estate homes on film and held exclusive gatherings around the world for affluent buyers to preview them as cinema. Nearly 80 years later, the Coldwell Banker Previews International program continues to set the benchmark for luxury real estate marketing around the globe.”
Noting that the company, with offices in 50 countries is in more places than Sotheby’s and Prudential, he also said that in 2011 the La Jolla office has seen its most explosive growth since it opened in 1966. They’ve added 30 sales associates who came from other local real estate offices and now have a staff of 90, Nunn said.
Based on Real Trends 500, they also have more than twice as many homes sales and volume as their next nearest competitor — and this year’s highest priced sale in the county, Nunn said.
“It’s our attention to detail and our personal interest in our clients that set us apart from all the other brokers,” he added.
To further its international marketing prowess, Coldwell Banker Previews is the exclusive provider of real estate listings on www.1stdibs.com.
“The site touts itself as a website ‘for the finest things on earth,’ featuring jewelry, antiquities, automobiles and fashion,” Nunn said. “And we’re the only real estate company on it.”
Another selling point for listing with a Coldwell Banker agent is that agents have “exclusive access to our databases of the world’s ultra-affluent people all over the globe that’s updated every year.”
In addition, on a case-by-case basis, the company’s national marketing department assists local agents in “getting our exclusive homes press coverage through the Associated Press, Wall Street Journal, New York Times and other publications,” Nunn said.
Check out what Coldwell Banker Previews International has to offer. Visit the office at 930 Prospect St. or www.californiamoves.com or call (858) 459-3851.