Surf Diva: New tweens surf camp

• BUSINESS SPOTLIGHT:

Big news today as Surf Diva Surf School announces a new co-ed TWEEN surf camp for boys and girls, ages 9-11, called Jr ASA (American Surf Academy).

Tweens, usually too big to be considered a kid and too young to be a teenager, now have a place all their own to surf, learn about the ocean, the environment, make friends their own age and have the best summer ever.

“Kids are growing up so quickly these days. Let's let them stay young and free just a bit longer,” said Izzy Tihanyi, founder and co-owner of Surf Diva. “Tween Surf Campers at JR ASA can have all the fun they want, at their own level without feeling like they have to act cool or be mature beyond their years.

“At 11 years old,” she continued, “kids still like to take party waves, do silly surf tricks, paint their faces, and wear costumes to the beach. Let's embrace that preciously fun age and nurture it to the fullest. At JR ASA Surf Camp our motto is: May the Force surf with you!”

Tween-age surfers also have different needs from the kids at La Jolla Surf Camp (ages 5-8), which include longer water time for more waves, advanced coaching, and higher expectations from the surf instructors. “Now the mini-groms (our littlest surfers) at La Jolla Surf Camp will have their own groups, with age-specific instruction geared to their level at the smallest break at our surf instruction zone at the beach at La Jolla Shores,” Tihanyi explained. “Our Tubular Tweeners can shred the gnar at their level, with specialized surf stoke on the tasty waves at the Shores.”

To celebrate the launch of the Jr. ASA program, Surf Diva will hold a surfboard design contest. The winner will be featured on its instagram page and in the shop window. The prize will include a private surf lesson at Surf Diva/ASA. Any age can participate in the Design Your Dream Board contest.

“I think it's really cool that we get to surf with our own age group, because we rock!” said an enthusiastic 10-year-old surfer who is stoked to graduate to the new JR ASA program.

Surf camp parent, Peter Zemlich said, “I've been waiting for something like this, so our kids can each go to their own camp at their level. This summer our kids will have a blast!”

To register for JR ASA, ASA or La Jolla Surf Camp visit surfdiva.com or call (858) 454-8273. Parents can also register in person at the Surf Diva Surf Shop, 2160 Avenida de la Playa, which is open 7 days a week from 8:30 a.m. to 5:30 p.m.

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