When it comes to milkshakes, the new ShakeAway milkshake bar — which opened its first U.S. location at 723 Pearl St. in La Jolla July 18 — is really shaking things up. For these customizable frosty treats, patrons have 180 options for mix-ins that are blended throughout the shake.
“We don’t tell the customer what to do, the customer tells us what to do,” said Peter Dickson, CEO of the United Kingdom-based ShakeAway. “Because of the number of choices and possible combinations, there are literally millions of options.”
Pat Gerko of Bird Rock was the store’s first customer because, as she put it, “I love milkshakes!” She got in line before 9 a.m. that morning to ensure she would be the first customer. “I’m getting a chocolate, peanut butter, caramel, pecan and cherry shake,” she said.
To celebrate the opening, professional skateboarding legend Tony Hawk stopped by to make a unique shake of his own. “I’m basically a purist at home, I make my kids black-and-white milkshakes with vanilla ice cream and chocolate syrup, so this a whole new thing, but it sounds like a good idea,” he said of his Reese’s Peanut Butter Cup, Whopper candy and vanilla milkshake. After tasting, he proclaimed he thought it would be a “No. 1 seller” and decided to call it the “Bird Man.”
The Bird Man will be on the menu for six months and proceeds from the shake’s sale will benefit the Tony Hawk Foundation, which builds skate parks across the country.
ShakeAway also provides lactose-free options, such as fruit smoothies and soy-based ice cream. The shop is open daily, 8 a.m. to 6 p.m., (858) 459-0094.