Apple Inc. is planning to introduce a new Apple TV set-top box. Apple has been planning to unveil it this month and have it in stores by the holiday season, but because they are securing agreements with various partners, the unveiling could be delayed. But at least we know it’s in the works, so let’s have a look at what the rumors tell us we have to look forward to.
First of all, the new set-top box will provide Apple TV users access to more content. Apple has been working on a deal with Time Warner that would enable Apple TV customers to have access to more live TV channels. Apple is also working with other media companies to address the concerns they have about selling content to online services like Apple. Apple’s deal with Time Warner would also enable users to watch content on different devices by advancing Time Warner’s “TV Everywhere” plan—the viewing app for which is already available on Apple’s iPad.
The new Apple TV will also have a faster processor and a new interface. There are also rumors that clam that a new Apple TV could see more support for apps and Bluetooth game controllers and that Apple TV would be updating its gaming support to allow games to be directly downloaded to the set, rather than having to go through an iOS device.
Until it’s actually unveiled, we don’t know exactly what this new Apple TV set-top will be, but according to
, Apple once famously called Apple TV a hobby, but CEO Tim Cook seems to have changed his tune. Last year, he said Apple has a “grand vision” for Apple TV. And this grand vision may have started with Steve Jobs who once said, “I’d like to create an integrated television set that is completely easy to use ... It would be seamlessly synced with all of your devices and with iCloud ... It will have the simplest user interface you could imagine. I finally cracked it."
In other words, it looks like we can expect great things from Apple TV.
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