$30K still needed for Christmas parade; registration for contingents closes Friday, Nov. 2

Parade committee chair and La Jolla Town Council board member Ann Kerr Bache displays a promotional poster for the parade, which includes a 1984 photograph from the La Jolla Historical Society. It shows the of the Cameron Highlanders Band contingent, which was sponsored by La Jolla Music Company. Pat Sherman
Parade committee chair and La Jolla Town Council board member Ann Kerr Bache displays a promotional poster for the parade, which includes a 1984 photograph from the La Jolla Historical Society. It shows the of the Cameron Highlanders Band contingent, which was sponsored by La Jolla Music Company. Pat Sherman
photo
Parade committee chair and La Jolla Town Council board member Ann Kerr Bache displays a promotional poster for the parade, which includes a 1984 photograph from the La Jolla Historical Society. It shows the Cameron Highlanders Band contingent, which was sponsored that year by La Jolla Music Company. Pat Sherman

The 55th annual La Jolla Christmas Parade and Holiday Festival is just around the corner, featuring equestrian teams, floats, scout troops and marching bands, 2 p.m. Sunday, Dec. 2 on Girard Avenue in the Village.

Registration for this year’s parade closes this Friday, Nov. 2.

The magical tradition, organized and run by volunteers, attracts more than 20,000 viewers and participants — and is funded entirely through community sponsorships and donations.

This year’s theme is “Christmas in the Village.”

Diana and Francois Goedhuys of Girard Gourmet will be honored as Grand Marshals, in recognition of their numerous contributions to the community.

The lack of county and other usual parade funding has made donating to this year’s event crucial, organizers say. It costs about $55,000 to produce the event each year, and an additional $30,000 is still needed to help with equipment rental, police security and insurance. Police fees alone run about $6,000, parade committee chair Ann Kerr Bache said.

In previous years, parade organizers received grants from the county through Supervisors Pam Slater-Price and Ron Roberts. They were informed this year that the grant they applied for covers purchases only. In addition, a regular $5,000 donation from the Riford Fund of the San Diego Foundation has been reduced to $2,100.

Major sponsors to date include: Audrey Geisel and the Dr. Seuss Fund ($8,000), June Barrymore Ash and the Ellis Foundation ($2,000 each) and John Donaldson ($1,000). Regular parade contributors from the La Jolla business community continue to adopt floats or bands for $500 and $600 respectively, though more sponsors are needed and appreciated, Kerr Bache said.

Tax-deductible donations can be made by sending a check, payable to the nonprofit La Jolla Town Council Parade Foundation, to: 7734 Herschel Ave., Suite F, La Jolla CA 92037

To make an online donation, visit

ljparade.com

or contact parade chair Ann Kerr Bache at akbsma@me.com or (858) 775-3210.

--Staff Reports

   
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