The latest public art work in the Murals of La Jolla art series was installed on Nov. 13 at 7744 Fay Ave. Titled “Applied,” by artist Richard Allen Morris, it is the eighth in the series being funded by the La Jolla Community Foundation.
The goal is to have 16 murals in place by the middle of next year, with two more to be installed this year.
Those will go up near George’s at The Cove and on La Jolla Boulevard, according to Lynda Forsha of the Foundation’s Art Advisory Services.
Of the project, Foundation member Matthew Browar has said, “We want to enhance La Jolla, and one of the ways to enhance La Jolla is through art.”
In a letter to
La Jolla Light
, Brower explained the murals are attached to the building using a steel frame that floats approximately four inches above the surface of the building. The material attached to the frame is called Miroflex, a type of cloth on which images can be directly printed.
“Applied” came with its own challenges, as the canvas had layers of paint and impasto, a spackle-like material, making the actual piece project several inches high. However, Forsha said, “We were excited about the translation of the image to the mural and felt very confident about the technology (available) and being able to accomplish what we were hoping to do.”
The Foundation uses a seven-member Art Advisory Committee to decide with which artists to work.
The process involves identifying sites and matching them with a pre-collected list of artists. Forsha said from there, the artists’ proposal are matched to the best possible site.
In Morris’s case, the wall space, which is smaller than other sites, lends itself to “Applied,” because the original is approximately 8 by 11 inches. An additional priority was getting the reproduced color correct, as the piece’s signature is its vibrancy. As “Applied” was unveiled, its colorfulness generated immediate comments from passersby.
Morris has been showing work in La Jolla since 1960, with many of pieces having the layered dimensions found in “Applied,” and measuring several inches high off the canvas. He was born in Long Beach in 1933, and his work was most recently on display at the R.B. Stevenson Gallery for the “Patch and Paint” exhibit.