It’s beachwear with an edge at Blue Apparel

Blue Apparel co-owners Jonathan Guevara and his wife Karina Kaczynska.  BIZSPOTLIGHT
Blue Apparel co-owners Jonathan Guevara and his wife Karina Kaczynska. BIZSPOTLIGHT

By Marti Gacioch

The blue coastal waters of Nantucket inspired Karina Kaczynska and her husband Jonathan Guevara to name their La Jolla shop Blue Apparel. Kaczynska said she learned the apparel business while managing Nantucket clothing shops for seven years. After relocating to La Jolla two years ago, she and Jonathan (both trained in business) opened their Prospect Place shop.

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Blue Apparel co-owners Jonathan Guevara and his wife Karina Kaczynska. BIZSPOTLIGHT

“We’re not your typical beach store,” Kaczynska said. “Almost everything we carry has “La Jolla” imprinted on it, and we differ from other stores by offering pigment-dyed clothing.” This process involves making a garment of white fabric first before applying pigment dye. Their men’s T-shirts are their best sellers because the pigment dyes are very popular and hard to find in this area.

“Most garment makers just use colorful fabric to make their clothing, but buying a pigment dyed T-shirt will save you the hassle of shrinking your clothes, and makes the fabric last longer while creating the stonewash look,” Kaczynska said. The couple pride themselves on customer service, so if anything happens to one of their garments, they replace it.

Blue Apparel carries everything a family would need for a fun day at the beach. It stocks a variety of comfortable T-shirts and sweatshirts, yoga pants, a collection of sunhats, including crushable, easy-to-pack hats, fancy hats for the Del Mar races, and Fedora hats for men. Colorful beach blankets and a full line of Rainbow leather sandals (known for comfort and arch support) are also available. For the first time this summer, Blue Apparel will offer bikinis.

The couple, proud owners of two Pugs, gained a loyal following after they began offering clothing with a variety of dog prints and appliqués on T-shirts, sweatshirts and other merchandise.

Blue Apparel also sells rings made of natural shells and a selection of handmade beaded jewelry. They also carry a line of recycled cork coasters, souvenirs, key chains, shot glasses and sun visors.

— Blue Apparel is open daily from 10 a.m. to 9 p.m. (Summer hours 9 a.m. to 11 p.m. start in June) at 1237 Prospect St. (858) 454-25 (858) 454-2583. blueapparel.com/

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