Bird Rock council grapples with city permitting process, seeks volunteers for 'Birdstock' event

The Bird Rock Community Council discussed a range of issues at its June 5 meeting, from the repair of crosswalk signals along La Jolla Boulevard to funding its Aug. 11 street fair, ‘Birdstock: Taking It to the Streets.’  Pat Sherman photos
The Bird Rock Community Council discussed a range of issues at its June 5 meeting, from the repair of crosswalk signals along La Jolla Boulevard to funding its Aug. 11 street fair, ‘Birdstock: Taking It to the Streets.’ Pat Sherman photos
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The Bird Rock Community Council discussed a range of issues at its June 5 meeting, from the repair of crosswalk signals along La Jolla Boulevard to funding its Aug. 11 street fair, ‘Birdstock: Taking It to the Streets.’ Pat Sherman photos

By Pat Sherman

The city’s protracted permitting process was among topics discussed during the June 5 meeting of the Bird Rock Community Council (BRCC).

Bird Rock Fine Wine, a re tail store with a small tasting area at 5687 La Jolla Blvd., was slated to open in March. However, the business has yet to open due to city bu- reaucracy, BRCC President Joe Parker said.

“The operator is having to jump through substantial hoops with the city,” Parker said. “We have operators that come into Bird Rock that are paying a premium for rent and they get held up in the permitting process for so many months that it literally drives them out of business.

“Rather than things getting easier in this tough economy,” he said, “we seem to be hitting roadblock after roadblock with the city agencies and many times it’s fee-driven. Everyone’s in this recapture-your-costs mode because of the (strained) budgets.”

Parking issues

Parker said BRCC has received complaints about accessory structures in the parking lot of Julian Bakery, which he says has forced its employees to park on the street, taking up potential customer parking or street parking in front of homes.

Reached by phone June 8, Julian Bakery owner Heath Squire said the structures were needed to accommodate the bakery’s growing online business and have since been removed (Squire is opening a second location in Oceanside in the near future). A representative from the city’s code compliance department was scheduled to inspect the lot this week, he said.

“Yesterday, we took all the stuff to Oceanside,” Squire said.

One BRCC member noted an increased lack of street parking in the 5600 block of Chelsea Avenue.

Parker said the shortage on or near La Jolla Boulevard is an ongoing issue.

“I intend to speak with as many merchants as possible about your complaint and ask that they find ways to keep their employees from parking in front of people’s homes,” he said. “Legally speaking, it’s not something that we can control. The best we can do is to make sure they enforce and utilize their parking agreements.”

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Realtor Andy Jabro says delivery trucks are creating further challenges to parking and traffic flow along La Jolla Boulevard.

Merchant ID cards

The roughly 350 dues-paying members of the Bird Rock Community Council will begin receiving membership cards that will afford them of discounts at participating restaurants and shops. BRCC received money for the cards from the San Diego Business Improvement District (BID) Council.

“I think it’s a really great way to get people out on the boulevard to support the merchants,” Parker said. “I will admit that we shamelessly copied what the La Jolla Town Council did, (though) it was an idea that BRCC talk- ed about for years.”

Membership in the BRCC, and a subsequent membership card, is available for a minimum $30 donation, which helps fund BRCC’s e-mail blasts, charitable efforts, and merchant and resident outreach.

Festival helpers needed

BRCC is seeking volunteers for its street fair, “Birdstock: Taking it to the Streets,” scheduled for 1 to 4 p.m. Aug. 11. The organization has applied to the BID Council for a $2,500 grant to help fund the event, to include food and entertainment along the La Jolla Boulevard merchant corridor.

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