The new La Jolla Information Center at 1162 Prospect St. won’t just be a place for tourists to stumble into with questions about souvenirs and harbor seals. It will also be a place where the community can learn about Spike and Mike’s Festival of Animation’s upcoming 30th anniversary celebration or charitable opportunities, such as a police storefront renovation or the Children’s Pool Sidewalk Beautification Project, said La Jolla Merchants Association (LJVMA) Board President Phil Coller at the group’s Dec. 12 meeting.
“We’d love to help you promote your event,” Coller told Spike & Mike co-founder Craig “Spike” Decker. “We think it’s a great thing for La Jolla.” The festival, Feb. 9 to March 22 at the Museum of Contemporary Art on Prospect Street, will include 11 days of screenings and early works by Disney•Pixar directors John Lasseter (“Toy Story,” “Cars”) and Andrew Stanton (“Finding Nemo”). For more information visit
Framing and building inspections for the space housing the La Jolla Information Center are underway, said LJVMA Executive Director Sheila Fortune, thanks to assistance from Claude-Anthony Marengo of Marengo Morten Architects.
“Who are not stepping up is the rest of the community,” Fortune said, noting that though the facility’s electronics have been donated, $25,000 to $50,000 is still needed for the additional renovations and furnishings. The grand opening is scheduled to take place sometime before spring break.
“If you want to donate ... no amount is too small,” Fortune said, noting that advertising will be available on an array of flat-screen monitors placed strategically throughout the Information Center.
Despite the lack of cash, Coller assured the center would be open Jan. 2, “regardless.”
The Information Center replaces the more modest Visitor Center on Herschel Avenue. The LJVMA is seeking city approval to relocate two 15-minute parking spaces from the Visitor Center to the street in front of the Information Center.
The LJVMA has issued a request for proposals (RFP) for landscape architects to design a prototype sidewalk and landscaping on the block encompassing the Informa- tion Center. The association hopes the redesign will set a tone and design standard to which other Village building owners will aspire.
The LJVMA also seeks to set a standard for trash receptacles, bike racks, benches, newspaper racks, lighting, tree grates, sidewalk pavers, public art, planters and crosswalk enhancements.
Proposals must be submitted by noon, Jan. 18 to La Jolla Village Merchants Association, Attn: Sheila Fortune, 1162 Prospect Street, La Jolla, CA 92037. For more information, e-mail SFortune@LaJollabytheSea.com
Other LJVMA news
District 1 City Council representative Erin Demorest offered an update on the problem of the stench emanating from La Jolla Cove, which seems to be on hiatus since recent storms blasted the built-up layer of bird guano on the rocks.
“Council member Lightner’s office continues to work with the community and elected officials at the local and state level to find a solution to the odor problem,” Demorest said. “All the stakeholders — including the Mayor’s office, city staff, the Regional Water Quality Board, the Coastal Commission and state representatives — are cooperating to find a solution that is both environmentally friendly and that requires the fewest number of permits and can be achieved as quickly as possible.”