Japanese-inspired leisurewear store, Y3, opens in La Jolla

Y-3 Storefront: A grand opening cocktail party is Aug. 23 from 7 p.m. to 9 p.m. at the new Y-3 store featuring Japanese-inspired Adidas leisurewear by Yohji Yamamoto, creative director of Adidas.

BY SHELLI DEROBERTIS

A Y-3 luxury apparel shop opened in the Village on Aug. 2 at 7852 Girard Ave. The merchandise adds Japanese-flair to Adidas-brand leisurewear, created by renowned fashion designer Yohji Yamamoto.

Owner Daniella Jinich, of La Jolla, said the brand has been popular for about 10 years in Europe and Asia, and now stores are popping up in U.S. metros like Las Vegas, Los Angeles, Orange County and Chicago. It’s the first of its kind in San Diego.

“I think it’s a brand that matches the lifestyle in La Jolla,” Jinich said. “It’s chic, high quality and very casual.” The store is currently previewing the Y-3 fall/winter 2012 collection.

“It’s definitely a brand that has a following,” she added. “I see people coming in here naming the shoes by their retail name.”

The classic sneakers have the three stripes the Adidas brand is known for and the shoes range from basic drivers to bold and sassy.

Jinich, a former architect who used to remodel homes,

described the items as having very clean lines with occasional asymmetrical pieces. A mother to a 6-year-old and 3-year-old twins, Jinich said when the twins were age 2, the opportunity for the business “fell on my lap.”

Melissa Henson, employee, knows the Y-3 line well and said when she was a sales associate at Neiman Marcus she fell in love with it. “It’s Japanese-inspired to the bone,” she said.

One of her favorite pieces is a simple white oversized T-shirt that has kimono-type cut at the bottom.

“I’d wear it with leggings and those shoes,” she said, pointing to the “Sukita” shoe that looks similar to an ankle boot, but has a hidden wedge inside.

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The Y3 "Sukita" shoe has a hidden wedge inside and is one of the store's best selling items at nearly $500 a pair.
   
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