$10 presale; $15 event, for bounce houses, waterslides, balloon artists, face painters
Bird Rock Coffee Roasters, 5627 La Jolla Blvd. and La Jolla Mailbox Rental, 5666 La Jolla Blvd.
By Pat Sherman
Bird Rock’s summertime fair will get a dose of street cred this year, as the event moves from the park adjacent Bird Rock Elementary School to three blocks of La Jolla Boulevard, from Midway Street to Camino de la Costa.
Birdstock: Takin’ It to the Streets, noon to 4 p.m. Saturday, Aug. 11, will feature food ven- dors, live music, art exhibits, restaurant and merchant specials and an array of children’s activities, from bounce houses to face paint- ers and balloon artists.
The event is free, though donations are welcome. Children may participate in all amusements with the purchase of a wrist- band, available for $10 prior to Aug. 11 at La Jolla Mailbox Rental and Bird Rock Coffee Roasters, or for $15 the day of the event. Pro- ceeds from wristband sales benefit Bird Rock Elementary School.
Co-chair Felicia Parker said last year’s event drew 500 to 600 attendees, which Bird Rock Community Council organizers are hoping to increase this year through greater visibility on the boulevard.
The first Birdstock was held Sept. 11, 2010, replacing the former Taste of Bird Rock along La Jolla Boulevard.
“We’re trying to revitalize it more as a street fair — especially now that we have some more landscaping and new median lights. It’s a great time to bring an event back (to the boulevard),” she said.
Bird Rock Surf shop will offer surf-inspired activities, food and raffles in front of its store, while the newly expanded All About Animals will feature performances by “Chopper the Biker Dog,” a makeshift motorcycle-riding Boston Terrier known as one of San Diego’s leading therapy dogs, helping raise the spirits of cancer patients, seniors and wounded veterans. The store will also offer dog-training demonstrations throughout the afternoon.
On the main stage, three-time Birdstock headliners, The Jones Revival, will rock the coast. La Jolla singer-songwriter Aja Lee Faas- se will begin her set at noon with the Nation- al Anthem, followed by a performance from Pacific Beach singer-songwriter Allegra Barley.
Attendees are urged to show their creativi- ty by contributing to a “chalk la strada” community street mural. At the end of the event, participating artists are invited to return for a group photo in front of the mural. Food trucks serving everything from fresh seafood to sliders, snow cones and gourmet grilled cheese sandwiches will complement the cuisine of Bird Rock restaurants, which will welcome guests with enticing specials.
“This is going to be a great summer street fair,” Parker said. “I’m really looking forward to seeing the change and getting families down and just having a good, old-fashioned family day.”
Bird Rock Community Picnic
Bird Rock’s annual community picnic, pri- marily intended for Bird Rock residents, will take place 6 p.m. Wednesday, Aug. 29 at Cal- umet Park, catered by Beaumont’s restau- rant. Discounted tickets are available for Bird Rock Community Council members. For more information, visit