There’s good news for La Jollans with hearing problems, A1 Hearing Aid Centers has come to town.
The center, opening today at 7730 Herschel Ave., Suite AA, is something of a one-stop-shop for the hearing impaired.
“We do hearing screening and evaluation,” said Kelly Scoggins, hearing instrument specialist at A1. “We sell and repair all of the manufacturers.”
Scoggins said A1 is a family-owned business that’s been in operation since 1935.
“My mother Maxine is the owner and she’s been in the business for about 30 years,” she said.
The toughest thing for many people who are experiencing hearing loss is acknowledging it, said Scoggins.
“People don’t want to admit they can’t hear,” she said, noting digital technology in the last decade has vastly improved the looks and performance of the devices. “There’s such a stigma of old age with hearing aids and the perception by people that they are big and clunky and don’t want to wear them.”
Scoggins said it’s especially important for people with hearing loss to be tested as soon as possible.
“The longer you go and the worse your hearing gets, the harder it is to correct,” she said, adding the inner ear has cilia — tiny “hairs” changing sounds into signals — which, once dead, can’t be regrown.
“So hearing aids become a device that helps work with what you’ve got left,” Scoggins said.
The most common phrase used by hearing loss sufferers in denial, said Scoggins, is “I can hear just fine, I just have a hard time understanding words.”
“If you’re having trouble understanding words — you’ve got hearing loss,” she said.
Hearing tests are complimentary as are consultations, said Scoggins, noting hearing aids at A1 range in price from about $995 to $3,200 a pair, based on the technology inside the hearing aid, which today are mini-computers inside your ear.
Hours at A1’s new La Jolla site are Tuesdays and Thursdays by appointment only.
For more information, call (858) 454-4600 or visit www.a1hearing.com.