Donor steps up to cover La Jolla fireworks fee, but $20,000 still needed

By Dave Schwab

Staff Writer

A donor has contributed $1,500 to cover the cost of the fireworks permit fee recently enacted by San Diego Regional Water Quality Control Board, but organizers of La Jolla’s Fourth of July event say they’re more than $20,000 shy of what’s needed to guarantee the event this year.

They have set June 1 as a cutoff date for raising the money.

The permit fee donated in a letter from Casey Brown to Deborah Marengo, a board member of the La Jolla Community Fireworks Foundation, a nonprofit formed in 2009, Brown is principal of BDG California Landscape Management + Design, a San Diego-based full-service landscaping firm that maintains hanging plants in the Village business district.

“The new permit fee is a financial burden that the La Jolla Community Fireworks Foundation has never had to bear, and BDG California would like to help,” Brown wrote. ”I was born and raised in La Jolla and consider myself a local entrepreneur with strong ties to the community. Fourth of July is one of my favorite holidays, and I would love to see the fireworks tradition continue.”

Marengo said Monday, “It was great someone stepped forward and is giving back to the community.”

She said the Foundation has submitted an application to the city to use Scripps Park for the annual fireworks display, but noted on Monday they had only $5,000 in donations, far short of the $26,000 needed to ensure the fireworks display will go on.

“People, businesses need to contribute,” Marengo said, noting she would be canvassing merchants and hoteliers this week looking for donations in advance of the June 1 deadline.

“Tourism is so important to our businesses here,” Marengo said. “People need to realize how urgent this is and donate, otherwise it’s going to be dark on Fourth of July weekend.”

   
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