Froglander's: A yogurt tradition in La Jolla

Froglander’s Frozen Yogurt, a mainstay in the Village for more than 20 years, has new management but the same old dependable quality and service.

“We have loyal, repeat customers,” said new owner Dinyar Khoshaviani, recently arrived from Vancouver, B.C.. of Froglander’s at 915A Pearl St. “The quality that we give and the quantity is very good.”

The fourth owner of the business that opened in 1986, Khoshaviani had been looking for an established business to take over in La Jolla and liked what he saw in the yogurt shop.

“We’re leaving the name and not changing much,” he said. “Customers have been coming here for 20 years — and they’re still coming.”

Froglander’s will continue to serve up frosty treats including smoothies, shakes and acai bowls. There are also plenty of non-fat, sugar-free and low-calorie choices to select from.

“We have 44 different kinds of toppings and five or six of them are fresh fruit,” said Khoshaviani, adding his mix of dine-in/take-out business is about half and half.

“We have family packs of yogurt,” he said. “We have many people call and order and we keep it in the freezer and they come and take it, or they eat half of it here and take the other half home.”

Students are also a big boon to Froglander’s business: Lots of them come in daily after school lets out.

Froglander’s is also strategically located off Pearl Street in a retail mall that includes a Starbucks, a bagel place and a Chinese restaurant.

Khoshaviani noted there is some overlap between his business and others in the complex.

“We have the patio outside that we share,” he said. “Some of the Starbucks people come into my store, and some of the people in my store go over there.”

For more information call (858) 459-3764.

   
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