Meeting set for Jan. 10 to discuss La Jolla merchant group

By Dave Schwab

Staff Writer

With the deadline approaching to submit a proposal for a new merchants group to the city council, those leading the effort will discuss their progress in a forum at 4 p.m. Monday at the La Jolla Rec Center, 615 Prospect St.

Three groups have been working since late November on preliminary steps that must be accomplished if a new, not-for-profit business betterment corporation can be formed in time to seek a contract with the city to run the business improvement district. The new group would replace Promote La Jolla.

“The meeting is for the working groups to let people know the results of their deliberations,” said Phil Coller of Everett Stunz, one of those on the committees discussing a proposed budget, naming and by-laws.

Coller expects the Jan. 10 meeting will bear fruit in the form of a proposed name, a preliminary budget for the 2011-12 fiscal year and a draft of new group by-laws.

“Once the meeting is over, a decision will be made on the paperwork so that we meet the timelines for forming the new group,” Coller said. “Things have been sort of tested with the city to make sure we’re not going in a direction they don’t like: We’ve gotten positive feedback.”

First District City Councilwoman Sherri Lightner started the discussions at the end of October with the first public workshop.

Mike McLaughlin, a consultant hired by the city to guide formation of the new group, sent letters out this week advising those within the boundaries of the 30-block Village business district about the meeting and what needs to be done. One of those tasks is forming a board of directors.

Any businessowner who’s paid the La Jolla BID assessment can be nominated, he wrote. Business owners also can select an employee to represent that business on the 15-director board whose name will appear on the ballot for a term to begin in mid-February. The deadline for nominations is 5 p.m. Jan. 18.

For more information call the La Jolla Businesses Unite information line at (619) 295-5171 or e-mail




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