Opinion: Bird Rock farmers market a promising idea

While the details have yet to be finalized about plans for a farmer’s market in Bird Rock, we like the idea and hope that it gets a fair airing as it moves through the community approval process.

Bird Rock residents have to journey north or south to find a grocery store so having a market set up in the immediate neighborhood for a few hours each week makes sense. It might just keep a few cars off the streets — or at least shorten the amount of driving some residents do.

It’s especially appealing in that it stands to benefit Bird Rock Elementary School, which like all of our other public schools, is bracing for more cuts this year. The La Jolla Open Aire Market, which benefits La Jolla Elementary, set the precedent locally for the concept. No harm in sharing the wealth, we think.

The proposed location — on Mira Monte near the La Jolla Methodist Church — has some advantages in that it’s visible and a place with easy access. It also has potential to be a nightmare if it’s not carefully planned.

We also hope that this is a true “farmer’s market” full of lots of wonderful foods, from organic and locally grown fruits and vegetables to things we can’t find in our markets. We’re not looking to bring a swap meet to Bird Rock.

We’re hopeful that Catt Fields, who operates markets in Normal Heights, North Park and Little Italy, will be sensitive to neighborhood concerns about parking issues and noise as she works with the people who want to bring the market to Bird Rock. So far, they’ve been mum on many of the details but we hope they’ll be forthcoming soon.

Meanwhile, let’s see what comes of the plan, ask intelligent questions about it when it gets to the Traffic & Transportation Board and the La Jolla Community Planning association. Then, if it comes to fruition, give it our support as we have, and will continue to support the Open Aire Market.



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