By Lonnie Burstein Hewitt
On Friday, July 29, about 200 fashion-lovers from near and far gathered outside the Museum of Contemporary Art for some meeting and greeting before the premiere of the second annual La Jolla Fashion Film Festival, and the screening of 40 short fashion films from around the world. Among the smart set of international directors and models were a number of style-savvy locals.
At the center of it all was Fred Sweet, founder and producer of the festival and CEO of San Diego Model Management.
Attending directors were invited to address the audience before their films screened. New York filmmaker Marcus K. Jones, whose three pieces wrapped up the first night’s program, summed up the excitement at the festival, which was billed as the largest gathering of fashion film creators to date. “Fashion film is a breath of fresh air,” he said. “It’s so young, there’s nobody to tell you: you can’t do that!”