Spoiled Rotten honors tradition in new location

Spoiled Rotten children’s apparel has moved a couple of doors down from 7544 Fay Ave. to 7556 Fay Ave., but the store’s time-honored quality and service hasn’t changed.

“We are known to have more traditional, classic looks,” said Maria Magdaleno, who has owned the business for 11 of its 25 years.

The apparel store, catering mostly to girls, offers a wide range of clothing from newborns, even “premies,” up to age 7.

“It’s more of a grandmother’s store, with a smocking style of dresses with more of a Southern flair,” said Magdaleno. She described her new location as a “more cozy, cottage feel.”

Casual to dressy clothing is carried by the retailer, who said her price point is $50 and up.

‘There’s a lot of playwear and beachwear, Sunday wear, T-shirts and jeans,” she said. “We do carry things both domestic and imported.”

Magdaleno also carries clothing for special events like baptisms or for flower girls or christenings.

“We have brother-and-sister looks, or if you want to match something for a portrait or for Easter,” she said.

Spoiled Rotten’s clientele is both locals and tourists. Magdaleno said she also has regulars who’ve frequented her store “for years and years.”

Asked how she got into the children’s apparel business, Magdaleno said, “I have four children of my own and I like dressing them well and always wanted to have my own shop and this fit well.”

Hours at Spoiled Rotten are 10 a.m. to 5:30 p.m. Monday through Saturday. The store will be open during reduced hours on Sundays at its new location.

The store’s website is presently under construction.

For more information call (858) 459-1904.



Be relevant, respectful, honest, discreet and responsible. Commenting Rules