It's Beaumont's for the Bird Rock vibe: Neighborhood eatery offers meals and music

BUSINESS SPOTLIGHT:

In the 12 years since Beaumont's opened on La Jolla Boulevard in Bird Rock, 17 other restaurants have opened and closed in the area, according to owner (with wife Megan) David Heine. How has their restaurant and live-music venue not only survived but thrived?

"We like to offer a little bit of something for everyone," said David Heine. "We are constantly evolving our menu, our drink program; even the music changes a little. We're never complacent."

Serving breakfast, lunch, dinner and showcasing live music, Beaumont's has established itself as not only a favorite neighborhood hangout, but a destination for customers from outside the area.

The Heines live in the neighborhood themselves, and residing in Bird Rock got them interested in opening a restaurant that catered to a section of La Jolla that was undergoing gentrification at the time.

"When we built it," Heine recalled, "we were living in the neighborhood and had young kids," so they had a family restaurant in mind. But the vision changed. "We found that there were a lot of people living in the area who weren't like us, people who wanted a dinner place and a bar. Come five o'clock, we were seeing all these people we never knew in the neighborhood."

Three months after Beaumont's opened in 2005, the Heines began offering live music at night. They haven't stopped since. "Bird Rock has become a destination for music," Heine said with pride.

"We're one of the few places in San Diego that will provide a full band," said Heine, "and we don't charge a cover." The variety of music leans toward classic rock. "Most of our customers are between 30 and 55. Everybody likes to hear songs they know. Many of our bands are cover bands that play some of that great old stuff — the Stones, Led Zeppelin, the Allman Brothers."

But the dining at Beaumont's doesn't take a back seat to the music.

"Our food is California Coastal with a little bit of an edge," described Heine. "Traditional things that have a nice flair or a coastal influence with a fire grill. We have a couple of pieces of equipment in the kitchen that allow us to do a lot of items that way, all cooked on a fire grill rather than on a flat top or in a sautée pan.

"We have almost 100 items (on the menus). The real goal is to appeal to our very diverse neighborhood — from little kids to seniors."

That neighborhood is what gave Beaumont's is name from the very beginning, when the Heines were applying for their business license and had an inspiration. "We live on Beaumont Avenue," said Heine. "It's a very popular street. It's the heart of the neighborhood."

Beaumont's is at 5665 La Jolla Blvd. Hours are 11:30 a.m. to 11 p.m. Monday and Tuesday; 11:30 a.m. to midnight Wednesday; 11:30 a.m. to 2 a.m. Thursday and Friday; 8 a.m. to 2 a.m. Saturday and Sunday. (858) 459-0474. beaumontseatery.com

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