Since he opened Déjà Vu Audio West in The Village of La Jolla last December, Josh Turney has not only been selling high-end audio equipment and systems "faster than I anticipated," but he's been educating both visitors and his customers about state-of-the-art sound equipment. And, Turney says happily, the education has been a two-way street.
"I've found that La Jolla residents in particular, and especially those over the age of 50, have a pretty sophisticated musical palette," he said. "Many of them are classical music lovers, jazz lovers and patrons of the arts. I've learned a lot from them, and I think they in turn have been pleased with the level of education I've given them."
At Turney's 2,000-square-foot audio boutique, customers get personal service in the store's four contemporarily furnished listening rooms. They get to hear what their favorite music sounds like on high-end components, and at the same time Turney listens to them, assessing their individual needs and how systems can be incorporated in their homes. He'll even do the set-up himself.
At the store, Turney is dedicated to growth and improvement. "I'm always looking for ways to make each component or individual system that I sell sound better in the store," he said. "I'm in a constant state of tweaking — down on my hands and knees literally experimenting with different components, always searching for sonic perfection."
Besides selling systems and components, Déjà Vu Audio West has become a live-music and social destination for the community. Among its regular events is the Classic Album Sunday, held one a month. Partnering with a group actually called Classic Album Sundays launched by Colleen "Cosmo" Murphy, Déjà Vu Audio West invites visitors to come in and hear classic albums played on vinyl on the store's equipment.
"People come in and sit down or lie down and listen to an album in its entirety," Turney explained. "They realize what an amazing experience it is to listen to a vinyl album. It takes you to a different state of consciousness." Albums featured in the past have included everything from Beatles records to Radiohead's "OK Computer" to John Coltrane's "A Love Supreme." You can find out more about Déjà Vu Audio West events by visiting its website. Or …
"If you're in the San Diego area, give me a call or just come into the store to find out about what's going on," Turney said.
Perhaps a year-and-a-half away is a plan to convert the front of the store into a "jazz café kind of concept," Turney said, where along with music there'd be coffee drinks during the day and spirits and wine at night.
But Turney emphasizes that the music and social events are only a sideline to his business. "At the end of the day," he said, "what I do is build audio systems for customers."
Déjà Vu Audio West, 7855 Herschel Ave., Suite 100, La Jolla. Hours: 10 a.m. to 7 p.m. Monday-Friday, 11 a.m. to 9 p.m. Saturday, noon to 5 p.m. Sunday. (858) 412-4023. dejavuaudiowest.com
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