C.J. Charles Jewelers in La Jolla offers historic, lifetime warranty promotion

C.J. Charles Jewelers in La Jolla carries a large selection of Swiss watches for both men and women. Brands include A. Lange & Sohne, Breitling, Bvlgari, Cartier, Chanel, Jaeger-LeCoultre and Officine Panerai. (Courtesy Photo)

By Marti Gacioch

Only the finest timepieces in the world are showcased at C.J. Charles Jewelers, and through Jan. 8, 2014 every new watch purchased at the full retail price will come with a lifetime warranty. “This lifetime warranty promotion is a first in our history, and it covers all of our watch brands, including Panerai, Cartier, Breguet, Breitling, Bvlgari, Chanel, Vacheron Constantin, A. Lange & Söhne and Jaeger LeCoultre,” said owner Vahid Moradi.

The promotion will be of key interest to collectors of state-of-the art watches, but none more so than the ultra-exclusive Italian-made Panerai timepieces. Every year, Panerai, a world leader in precision watch-making since 1860 in Florence, Italy, produces a very limited run of watches (about 60,000 worldwide). Panerai timepieces are priced from $5,500 to an undisclosed amount.

A 16.57 ct. Burmese sapphire and diamond platinum ring from C.J. Charles Riviera Collection. (Courtesy Photo)

“C.J. Charles is one of the original dealers of Panerai, and in 2012 we opened our La Jolla Panerai Boutique, located next door at 1137 Prospect St. — the service and repair center for Panerai and the other watches we carry,” Moradi said.

Fine timepieces are far from the only exquisite pieces at C.J. Charles, a full-service jeweler since 1986. Their outstanding jewelry collections are available to suit every need and gift-giving occasion. Their estate jewelry collection showcases many one-of-a-kind vintage pieces, including a 1920 Cartier retro platinum bracelet that features a 3.9 ct unheated Burmese ruby.

Not every jewelry store has master jewelry designers capable of turning a customer’s dream into a customized piece of keepsake reality. But ever since C.J. Charles opened its shop doors, its master jewelers have stood ready to exceed customer’s expectations with an ability to design engagement or special occasion rings with diamonds ranging from .5 to 25 ct.

One standout piece designed on-site is a 16.57 ct. Burmese sapphire and diamond platinum ring from the handmade Riviera Collection. Its high quality is just one example of the exceptional pieces customers can expect to find at C.J. Charles.

The Riviera Collection also showcases a 7.49 ct square Asscher cut (stepped square cut) white diamond engagement ring featuring another 2 ct of micro-set diamonds on its sides.

C.J. Charles Jewelers also buys estate jewelry, fine jewelry, fine watches and diamonds and accepts trades of watches and jewelry.

• C.J. Charles Jewelers, 1135 Prospect St., La Jolla

• La Jolla Panerai Boutique, 1137 Prospect St., La Jolla

Phone: (858) 454-5390

Website: cjcharles.com

The Business Spotlight features commercial enterprises that support the La Jolla Light.

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Posted by Staff on Jan 8, 2014. Filed under Business Spotlight. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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