Orangetheory Fitness opens in La Jolla, kicks off six-week weight-loss challenge with $2,500 prize

Billy Borja cuts the ribbon with business partner, Brian Ahern. Courtesy

Orangetheory Fitness, an energizing group interval fitness concept that is sweeping the nation, opened its first location in San diego Nov. 15 at 7734 Girard Ave. in La Jolla. The ribbon-cutting Grand Opening VIP Party featured demonstrations, fine food, great giveaways and the announcement of a “Six-Week Weight-Loss challenge,” at the beginning of the New Year — the participant with the highest percent of weight loss will walk away with $2,500.

“Whether you participate in the challenge or join to experience the best 60-minute workout in the country, you’ll get toned, lose inches and gain energy,” said Ellen Latham, fitness expert and creator of the Orangetheory Fitness workout. “The success of our program speaks for itself when you see our contestants and members. The Six-Week Weight-Loss challenge has become a celebrated aspect of opening our new studio locations, and it’s the perfect way to experience amazing results, with the added bonus of a chance at a cash prize.”

Participants in the Weight Loss challenge attend four, 60-minute Orangetheory Fitness sessions per week. Led by skilled instructors, participants use a variety of equipment including treadmills, rowing machines, SbT Suspension Training and free weights, burning an average of 900 calories per class. The Orangetheory workout uses heart-rate-monitored interval training and short bursts of exercise to maximize the Orange effect — which adds extra caloric burn for up to 36 hours after the workout. Participation is limited.

To learn more about Orangetheory Fitness, enter the challenge or register as a member, visit 7734 Girard Ave., go to orangetheoryfitness.com, or call the La Jolla studio at (858) 551-8750.

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Posted by Staff on Dec 22, 2013. Filed under Business Spotlight. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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