Treasured family images are a gift specialty at C&H Photo in La Jolla
By Marti Gacioch
With gift giving on the horizon, everything old is new again at C&H Photo in La Jolla. C&H Photo technicians are busy restoring and copying old family photos and films to create treasured keepsakes for relatives and friends.
C&H co-owner Leon Chow said one customer brought in an old film of her first birthday party to transfer to DVD, so she could share it with her 10-year-old child.
“She hadn’t seen the images since she was a kid and she was tearing up as she watched herself grabbing the icing off the cake,” Chow said. “A lot of customers are archiving photos and films of simple, more innocent times and making extra copies so they can gift them to family members.”
During the economic slowdown of recent years, Chow said C&H stayed strong by doing a lot of scanning and conversion from old format film to digital media. And although customers can do the time-consuming photo scanning and restoration themselves, C&H uses commercial-level equipment that is fast and efficient, and one technician has 10 years of experience making color corrections and adjustments.
“There are plenty of places that will do scanning for a quarter of the price, but loading them up in a stack loader is not the way to go when you’re dealing with treasured memories,” Chow said. “It’s not worth it unless people spend some time on each photo.”
Chow said he appreciates how customers entrust him with their treasured photos to work on, and how local clubs and associations seek him out as they begin to archive their photographic histories.
“We’re starting to see people put much more effort into archiving their photos, and we’re showing them how to organize them like we do at the shop,” Chow said. “With digital images, you can store so much in a very small space, and if customers have concerns about a fire, they can make a copy for their safe-deposit box or document photos for insurance purposes.”
In addition to C&H Photo’s classes for beginner and intermediate photographers, the store offers camera manufacturer classes from Canon, Fuji, and other major brands, along with specialty classes on everything from camera cleaning to iPhone photography to how-to-shoot dog portraits.
— C&H Photo, 7442 Girard Ave., La Jolla, is open 9 a.m. to 5:30 p.m., Monday to Saturday. (858) 729-6565. candhphoto.com
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