Village Merchants roll out new round of ‘Haute La Jolla Nights’
Haute La Jolla Nights
When: 6-9 p.m. Saturdays, June 22, July 27, Aug. 17, Sept. 14 and Nov. 16
Where: Streets of La Jolla Village
Contact: lajollabythesea.com or (858) 454-5718
By Pat Sherman
The La Jolla Village Merchants Association (LJVMA) is set to launch its second year of Haute La Jolla Nights events in the Village, with the first event from 6 to 9 p.m. Saturday, June 22, along Girard Avenue and Prospect Street. The free event features three hours of live music throughout the Village.
This Saturday’s musical lineup, sponsored by Harcourt Prestige Properties and Southern California Vacation Rentals, includes ukulele-strumming blues and pop vocalist Aja Lee; guitarist-vocalist Casey Turner; progressive rock and jazz fusion from Dialog Project; the roots and reggae infused harmonies of Dub Grammer; jazz-fusion from the Jazz Pigs; brassy seven-piece La Jolla rock band Neveready; alternative rock from Saline Solutions; and country-infused classic rock from ZB Savoy.
Many restaurants and bars will offer food and drink specials during the event, while art galleries will host receptions with refreshments and new exhibits. Certain shops in the Village will be open late and offer discounts, drawings and demonstrations available only during Haute La Jolla Nights.
During the June 22 event, LJVMA is sponsoring a drawing in which people can visit any participating business and enter to win gift certificates and services from La Jolla businesses. For more information, visit lajollabythesea.com
“The La Jolla Village Merchants Association created the series of Haute La Jolla Nights events to make La Jolla a festive and fun nighttime destination. We had a great turnout last year and expect it to be even bigger this year,” said LJVMA Executive Director Sheila Fortune.
This year’s $5,000 title sponsor is The Optical Shop of Aspen.
In other LJVMA news
Board members needed: During its June 12 meeting, the merchants association announced it is seeking nominations for new board members. Elections will be held during the organization’s general meeting on Oct. 9.
Members serve two-year terms, and are asked to commit four hours of service per month, including one-hour board meetings, held the second Wednesday of each month.
Prospective board members must have an active business license in the La Jolla Village business improvement district, or be nominated by someone with a license.
“We’re looking for people who wish to actively aid the association in promoting La Jolla as a good place to do business,” LJVMA board President Phil Coller said.
Nomination forms must be submitted by Aug. 14.
Interested candidates may request a form through July 14 by e-mailing Sheila Fortune at Sfortune@ lajollabythesea.com
Board elections: Due to the high cost of holding board elections via mail ($3,500-$4,000) and low response (about 70 out of 1,250 business improvement district members), the LJVMA voted to hold its elections in-person, during its Oct. 9 general meeting.
‘Pillage’ plans: Charles Stephens of Gallery Properties discussed ways the La Jolla Real Estate Brokers’ Association (REBA) could join with the LJVMA and Kiwanis Club of La Jolla to produce La Jolla’s “Pillage the Village” Halloween event for children. Stephens suggested using REBA’s Kline Street office as a starting point, where children would be given a silkscreened trick-or-treat bag to collect candy from participating merchants along Girard Avenue and neighboring streets.
“Participants would be asked to bring one non- perishable food item for the San Diego Food Bank,” Stephens said.
Businesses cited: Coller reported that the city has issued several citations to business owners on upper Girard Avenue for unpermitted signage and other items in the public right-of-way. Several proprietors were told their next citation would result in a fine.
Bench sponsors: Design Division chair James Niebling said 15 public benches in the Village are in need of people to sponsor them for five years each. The $2,500 cost includes refinishing and maintenance as required.
Associate memberships: LJVMA approved associate memberships for the Map and Atlas Museum of La Jolla and Bird Rock-based Southern California Vacation Rentals.
Parking board funds: LJVMA voted to sign a contract with the city accepting responsibility for administer- ing the Coastal Access and Parking Board funds used to subsidize monthly parking permits for those who work in the Village.
Reservation terminal: LJVMA voted to approve a contract allowing aRes Travel to maintain a computer terminal in the association’s new La Jolla Village Information Center, 1162 Prospect St., where visitors will be able book a reservation. LJVMA will receive a monthly commission check on all bookings.
Ready for run: LJVMA voted to send a letter to the City of San Diego in support of the annual End of Summer Fire Run, 8 a.m. Aug. 25, a benefit for San Diego Fire Rescue Foundation. The four-mile run begins in La Jolla Village and ends in Pacific Beach. It draws 1,500-1,800 participants each year.
Info center parking: Two 15-minute parking spaces were relocated from the old Visitors Center on Herschel Avenue to the street in front of the new La Jolla Village Information Center at 1162 Prospect St.
- Village Merchants name new director, locate new office and visitor site
- Merchants Association takes lead on Belvedere project
- La Jolla Village Merchants Association elects officers, makes committee appointments
- Merchants divided on future of monthly car show
- Performing arts groups in limbo after Neurosciences ends lease
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