Chemical-free: That’s what it’s about at Naturale Beauty Bar in La Jolla
By Marti Gacioch
As San Diego’s first all-organic and natural blow-dry salon, the Naturale Beauty Bar in La Jolla is boldly saying “No!” to using hair products with harsh chemicals.
Refusing to damage clients’ hair with such supplies, the Naturale Beauty Bar specializes in using Moroccanoil products, including Moroccanoil Shampoo, Moroccanoil Conditioner, Moroccanoil Mousse and Moroccanoil Treatment, to safely and beautifully style hair. Moroccanoil formulas are infused with antioxidants and rich in nutrients. The products are sulfate-free, paraben-free and phosphate-free, according to proprietors.
“People come to us and instead of using chemicals, we use all-natural products to straighten or curl hair,” said receptionist Brittany Evert. “We blow dry hair straight or blow dry it curly, and it takes about 45 minutes and lasts anywhere from 2-5 days.”
Owned by Marla and Peter Ariza, the Naturale Beauty Bar opened in 2010. Marla’s mother, who was a cosmetologist, served as the inspiration for the shop.
“Marla has always had a passion to help people feel and look their best,” Brittany said. “And she’s always loved the environment, so she wanted her salon to be all-natural with no chemicals. She wanted to be sure that we’re using the best products out there.”
Stylists at the Naturale Beauty Bar work primarily with women. They style “up-dos” for every occasion event, including weddings. The shop offers a child’s blowout for $20. The staff also makes house calls and accepts walk-ins, based on their availability.
The Naturale Beauty Bar uses MAC makeup exclusively and airbrush makeup. “MAC gives clients really good coverage, and it’s excellent for all skin types … the eyeshadows are also great,” Evert said.
The Naturale Beauty Bar is offering a special blowout and makeup package with a savings of $5, if they are purchased together. The process takes anywhere from 45 minutes to over an hour to complete.
Naturale Beauty Bar
• Address: 7932 Ivanhoe Ave., La Jolla
• Phone: (858) 459-0079
• Website: naturalebeautybar.com
8 a.m. to 6 p.m. Mondays-Thursdays
8 a.m. to 7 p.m. Fridays and Saturdays
10 a.m. to 3 p.m. Sundays
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