La Jolla’s Bird Rock Community Council appoints new leadership

Bird Rock Community Council President Jacqueline Bell addresses attendees at the group’s holiday party Dec. 4. Immediate past president Joe Parker looks on. Courtesy

Upcoming events
Streetlight dedication: 4:30 p.m. Jan. 13 (across from Bird Rock Coffee Roasters
Bird Rock Home Tour: 11 a.m. to 3 p.m. Jan. 26; tickets: $20

By Pat Sherman

The Bird Rock Community Council (BRCC) has found its new president in Jacqueline Bell, a Certified Financial Planner and investment manager who previously served as BRCC’s vice president.

“Joe Parker talked me into it — that’s my excuse,” joked the Harvard graduate of her decision to assume leadership of the 350-member organization.

The BRCC is charged with overseeing a small tax collected from business owners and residents within Bird Rock’s maintenance assessment district (MAD) via their property tax bill.

MAD funds are spent on items such as decorative benches, streetlights and other community beautification, as well as dog litter bags and minor infrastructure projects not covered by the city.

“We have so far never had to increase the tax rate at which people pay (into) the MAD and our goal would be to try and keep that at the same level for as long as we possibly can,” Bell said.

BRCC membership dues are $35 per year for business owners and residents and include: monthly meetings at Bird Rock Elementary or a local restaurant; a neighbor- hood watch program; a monthly newsletter; a summer picnic and other community and promotional events.

Parker, an attorney who served an extra year of his recent term so that a successor could be found, said he is confident in passing the baton to Bell.

“She’s smart, capable and has the passion to continue the mission of the BRCC,” said Parker, who has served a total of five years as president, and vowed to help make the transition smooth.

“I am grateful for the tremendous experience and opportunity to work with such outstanding board mem- bers and volunteers,” he said.

Also joining BRCC’s volunteer board of directors are Jim Ragsdale, Noel Ehlers, Greg Wadsworth and Jeff Williams. The community elects board members for two-year terms, and the BRCC board elects officers.

Departing from the board after one term are Roni Lincoln and Lynn Reineman. Michelle Fulks, who is taking leave after eight years on the board, will continue to chair BRCC’s annual home tour, which will take place 11 a.m. to 3 p.m. Jan. 26.

Also next month will be a dedication ceremony to commemorate the new median streetlights on La Jolla Boulevard, 4:30 p.m. Jan. 13 across from Bird Rock Coffee Roasters.

A plaque honoring late BRCC member George Sutton will be affixed to a light pole there in his memory.

“We’ve got a couple lights not functioning there, which we hope to have fixed before the dedication,” Bell said.

In 2013, BRCC will also replace roundabout and median landscaping along La Jolla Boulevard with heartier plants that are more resistant to trampling by wayward humans and vehicles, and dogs relieving themselves, Bell said.

BRCC has also redesigned its website, The site includes a regularly updated community calendar and an area where people can renew memberships.

“We really want to try and use that more as a means of communication with our neighbors and friends moving forward,” Bell said. “It was kind of static for a long time. … In conjunction with that we are hoping to get a membership card discount program off the ground, so all our members can (enjoy) a tangible benefit of belonging to the Bird Rock Community Council.

“It’s also a way to incentivize people to support our local merchants and shop locally,” she said.

Related posts:

  1. Rancho Relaxo taxes paid, property in escrow
  2. Emergency preparedness program proposed for Bird Rock
  3. Bird Rock will host family festival on Aug. 11
  4. Drive begins anew to block RV, trailer parking
  5. Bird Rock salutes Joe LaCava

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Posted by Pat Sherman on Dec 13, 2012. Filed under Featured Story, La Jolla, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

1 Comment for “La Jolla’s Bird Rock Community Council appoints new leadership”

  1. Greg Clarke

    Well done Ms. Bell!

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