Art for Education: La Jolla Art and Wine Festival moves to the Village this year

By Ashley Mackin

The La Jolla Art & Wine Festival (LJAWF), a benefit for the town’s public schools, is back for its fourth year, Oct. 13-14, with organizers promising that the event will be bigger and better than ever.

For the first time, admission to the 10 a.m. to 6 p.m. festival will be free, thanks to a $40,000 investment from Wells Fargo Bank (although a $5 donation will be accepted at the entrances). And also for the first time, organizers have partnered with the La Jolla Village Merchants Association to move the event into the Village, on Girard Avenue between Prospect and Kline Streets.

A scene from last year's Art and Wine Festival. File

Muirlands Middle School joins the list of beneficiaries in 2012, which includes La Jolla, Bird Rock and Torrey Pines elementary schools. Funds raised from LJAWF will be used for art, music, science, physical education and technology programs, as well as onsite medical care at the schools.

In addition to the 150 juried-artists who will be showing and selling their wares, the festival will feature wines and beers to sample, a silent auction, and lots of live, local entertainment.

The wide range of children’s activities includes painting a car donated by Witt Lincoln, art and dance classes, games, chalk art, crafts, edible art, cartooning and a family scavenger hunt.

Organizers expect more than 30,000 people to attend the festival over the two days. Sheila Fortune, executive director of the La Jolla Village Merchants Association, said the merchants are “extremely excited” about their partnership with LJAWF.

“We applaud the festival’s strong commitment to our community, the schools it supports, as well as its desire to bring in more business to the merchants, which is something aligned with our own goals.”

LJAWF Founder Sherry Ahern added, “The La Jolla Art & Wine Festival’s partnership with the La Jolla Village Merchants Association has created this amazing symbiotic relationship in the community. It’s evident that the festival has fostered a new connection between the [over] 6,000 parents and [over] 3,000 local students with the local businesses. I’ve never felt such camaraderie for such an amazing, worthwhile cause. Now in our fourth year, it’s truly incredible how far this event has come.”
Ahern explained that each of the schools gives $30,000 in seed money for the festival, and “LJAWF then takes the money in August, and at the end of October, we pay our bills and give the schools back their $30,000 and whatever extra net profit we’ve made.
“We would love to make $220,000 this year. $120,000 would pay back the schools’ seed money, the other $100,000 would give each of the four schools $25,000.”
Nancy Warwick, owner of Warwick’s Book and Gift Shop, said she sees the festival as “good for local businesses and the community at large.”

“The festival will bring in people from all over San Diego,” Warwick said. “The actual event, as well as the promotion leading up to the event, is wonderful exposure for La Jolla’s business community.”

A sample of the juried art available at the Festival. File

Warwick’s, which has been at its Girard Avenue location since 1937, donated a $250 gift card to the festival auction.

“La Jolla has been known as a center for art and culture since the turn of the last century,” Warwick said. “The festival reflects our community spirit, passion and identity — past and present.”

As to why people should attend the festival, Warwick said, “For all the reasons I’m planning to attend — to enjoy the food and wine, great shopping, the entertainment, and to show my support for our local schools and community.”

If you go

■ What: La Jolla Art &

Wine Festival

■ When: 10 a.m. to 6 p.m. Saturday, Oct. 13, Sunday Oct. 14

■ Where: Area of Prospect and Kline Streets on Girard Avenue

■ Admission: Free

■ Website: ljawf.org

Festival Art Classes

The Athenaeum will host art classes for ages 7-12 in three sessions: 10 a.m. to noon, 12:30-2:30 p.m. and 3-5 p.m. at 1008 Wall St.

Oct. 13: Ellen Schumacher with Creative Collages

Oct. 14: Christina Snell with Kids Mask Making

Cost: $25/$30 per session

Register: (858) 454-5872, ljathenaeum.org

To Volunteer

Some 400 volunteers are needed

Volunteers get a commemorative T-shirt

Details: lajollaartandwinefestival.com

Related posts:

  1. Artist Stephanie Paige readies exhibit for La Jolla Gallery Wine, Walk & Taste event on Oct. 20
  2. Community backs fundraiser in support of Bird Rock Elementary
  3. Scripps researcher treks across The Sahara to raise awareness for PKU disease
  4. La Jolla restaurants collecting winter jackets for homeless
  5. Helping Hands: Here are a dozen dandy ways to spread some holiday cheer

Short URL: http://www.lajollalight.com/?p=95581

Posted by Ashley Mackin on Sep 26, 2012. Filed under La Jolla Life, Life. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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