Art for Education: La Jolla Art and Wine Festival moves to the Village this year
By Ashley Mackin
The La Jolla Art & Wine Festival (LJAWF), a benefit for the town’s public schools, is back for its fourth year, Oct. 13-14, with organizers promising that the event will be bigger and better than ever.
For the first time, admission to the 10 a.m. to 6 p.m. festival will be free, thanks to a $40,000 investment from Wells Fargo Bank (although a $5 donation will be accepted at the entrances). And also for the first time, organizers have partnered with the La Jolla Village Merchants Association to move the event into the Village, on Girard Avenue between Prospect and Kline Streets.
Muirlands Middle School joins the list of beneficiaries in 2012, which includes La Jolla, Bird Rock and Torrey Pines elementary schools. Funds raised from LJAWF will be used for art, music, science, physical education and technology programs, as well as onsite medical care at the schools.
In addition to the 150 juried-artists who will be showing and selling their wares, the festival will feature wines and beers to sample, a silent auction, and lots of live, local entertainment.
The wide range of children’s activities includes painting a car donated by Witt Lincoln, art and dance classes, games, chalk art, crafts, edible art, cartooning and a family scavenger hunt.
Organizers expect more than 30,000 people to attend the festival over the two days. Sheila Fortune, executive director of the La Jolla Village Merchants Association, said the merchants are “extremely excited” about their partnership with LJAWF.
“We applaud the festival’s strong commitment to our community, the schools it supports, as well as its desire to bring in more business to the merchants, which is something aligned with our own goals.”
“The festival will bring in people from all over San Diego,” Warwick said. “The actual event, as well as the promotion leading up to the event, is wonderful exposure for La Jolla’s business community.”
Warwick’s, which has been at its Girard Avenue location since 1937, donated a $250 gift card to the festival auction.
“La Jolla has been known as a center for art and culture since the turn of the last century,” Warwick said. “The festival reflects our community spirit, passion and identity — past and present.”
As to why people should attend the festival, Warwick said, “For all the reasons I’m planning to attend — to enjoy the food and wine, great shopping, the entertainment, and to show my support for our local schools and community.”
If you go
■ What: La Jolla Art &
■ When: 10 a.m. to 6 p.m. Saturday, Oct. 13, Sunday Oct. 14
■ Where: Area of Prospect and Kline Streets on Girard Avenue
■ Admission: Free
■ Website: ljawf.org
Festival Art Classes
■ The Athenaeum will host art classes for ages 7-12 in three sessions: 10 a.m. to noon, 12:30-2:30 p.m. and 3-5 p.m. at 1008 Wall St.
■ Oct. 13: Ellen Schumacher with Creative Collages
■ Oct. 14: Christina Snell with Kids Mask Making
■ Cost: $25/$30 per session
■ Register: (858) 454-5872, ljathenaeum.org
■ Some 400 volunteers are needed
■ Volunteers get a commemorative T-shirt
■ Details: lajollaartandwinefestival.com
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